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Country Report

Philippines Flag Pet Care in the Philippines

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Pet care sees slight improvements

The performance of pet care in 2015 was similar to 2014. Volume and value growth were slightly faster in 2015 than in 2014. This is indicative of the improved willingness by Filipinos to provide proper care for their pets with the majority preferring affordable options. As well as the improvements in the country’s economy, the continuous efforts of various players to disseminate information about the nutritional requirements of pets and other aspects of providing proper pet care helped the performance of pet care in 2015.

Health and wellness options grow

The increased humanisation of pets resulted in greater concerns about the ingredients that are in the products pet owners give to their pets. There was therefore continuing interest in health and wellness within pet care. While most healthy pet food brands are imported, pet products are comprised of domestic brands. Local players use popular local ingredients such as coconut oil. Madre De Cacao (Gliricidia sepium), known locally as kakawate, is also used in pet healthcare due to its anti-fleas/ticks property.

Mars Philippines Inc leads in 2015

Mars Philippines Inc continued to lead pet care in 2015. This partly stems from its wide brand portfolio, which includes Catsan, Cesar, Pedigree, and Whiskas, allowing it to compete in several categories such as cat litter, dog food, dog treats, and cat food. Its pet food brands are also available in both wet and dry formats, allowing it to satisfy pet owners with different preferences. Its products are also accessible to pet owners as they are mostly in the mid-price range and are distributed via key grocery retailers.

Supermarkets is the key distribution channel for pet care

Supermarkets remained the key distribution channel for pet care in 2015. This is partly due to its accessibility to households given the wide network of outlets of major supermarket brands. Although product options in supermarkets are limited, some offer private label products that are competitively priced. Pet shops follow closely behind, offering a wider range of product and brand options.

Better performance is expected over the forecast period

Pet care is expected to see improvements over the forecast period with a value CAGR that is faster than the review period CAGR at constant 2015 prices. This is because more pet owners are likely to switch from table scraps as awareness of proper pet care increases and their purchasing capacity improves. Economy dry dog food, in particular, is expected to contribute the most to growth since it is likely to be the preferred option among late adapters due to its affordability.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Pet Care in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Philippines?
  • What are the major brands in Philippines?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Pet care sees slight improvements

Health and wellness options grow

Mars Philippines Inc leads in 2015

Supermarkets is the key distribution channel for pet care

Better performance is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Improving care for pets includes blessings and greater awareness of health and wellness

Events are key strategies for players to target pet owners effectively

Increasing focus on less popular breeds and pets

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 11 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in the Philippines - Company Profiles

Bow & Wow Philippines in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bow & Wow Philippines: Key Facts
  • Summary 3 Bow & Wow Philippines: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Bow & Wow Philippines: Bow & Wow in Shangri-La Plaza Mall

PRIVATE LABEL

COMPETITIVE POSITIONING

Robina Agri Partners in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Robina Agri Partners: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Robina Agri Partners: Competitive Position 2015

Univet Nutrition & Animal Healthcare Co in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Univet Nutrition and Animal Healthcare Company: Key Facts
  • Summary 7 Univet Nutrition and Animal Healthcare Company: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Univet Nutrition and Animal Healthcare Company: Competitive Position 2015

Cat Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2011-2016
  • Table 20 Cat Population 2011-2016
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2011-2016
  • Table 23 Sales of Cat Food by Category: Value 2011-2016
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 31 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
  • Summary 9 Cat Food by Price Band 2016

Dog Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 35 Dog Owning Households: % Analysis 2011-2016
  • Table 36 Dog Population 2011-2016
  • Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Table 38 Sales of Dog Food by Category: Volume 2011-2016
  • Table 39 Sales of Dog Food by Category: Value 2011-2016
  • Table 40 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 41 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 42 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 47 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 48 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
  • Summary 10 Dog Food by Price Band 2016

Other Pet Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 52 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 53 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 54 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 57 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 58 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 60 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 61 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of Pet Products by Category: Value 2011-2016
  • Table 65 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 66 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 67 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 68 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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