print

Country Report

Venezuela Flag Pet Care in Venezuela

| Pages: 52

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Tough business environment limits expansion of pet care in 2014

Venezuela´s economic prospects for 2014 will show little improvement and more exacerbated inflation with the real disposable income of Venezuelans expected to continue decreasing in real terms. Moreover, a limited allocation of foreign exchange reserves will continue to preclude domestic manufacturers and importers from maintaining a steady offering of products, with some product categories set to experience massive shortages in 2014. Local producers have already reported a fall in production levels due to insufficient raw materials, specifically corn gluten. Under such circumstances, the pet care industry as a whole will see limited possibilities for expansion in spite of increasing pet populations and pet humanisation trends, indicating that most product categories still have enough room to expand.

High price increases continue to lead the way in pet food

Dealing with a limited allocation of foreign currency to import raw materials and finished products, manufacturers have not been able to avoid passing cost increases on to consumers; as a result, pet products and pet food recorded severe price increases above the annual rate of inflation in 2013 and will do again in 2014. Moreover, the modification of the exchange rate control system at the beginning of 2014 by the Venezuelan government in order to create a new scheme of bands will result in a partial devaluation of the local currency.

Importers lose ground in pet food due to a limited product offering

Firms purely dedicated to the importation of pet food and pet products have been the most adversely affected by import obstacles and the limited allocation of foreign exchange reserves. Otherwise, companies with manufacturing capabilities in the country have been more able to maintain a steady supply of products despite the fact that some key raw materials are also imported. The hostile business environment in Venezuela precluded new companies entering the pet care market in 2013 with most domestic competitors maintaining their competitive position.

Pet shops and pet superstores lose differentiation as a result of a limited offering of premium brands

Pet shops and pet superstores previously had been able to attract consumers through their unique offering of premium dog and cat food, such as imported brands Hill´s Science Diet, ANF, Nutrience and Royal Canine. Nonetheless, as importers have been unable to maintain a steady supply of products, pet shops do not have the ability to offer specialised premium food. Instead their offering has narrowed to be similar to that of supermarkets.

A growing pet population supports favourable growth in the pet care market

A favourable growth rate in the pet population, with new pets being adopted, is projected to support a healthy growth rate in pet food over the forecast period. The increasing participation of non-profit organisations in the creation of a more solid framework of animal protection and welfare is likely to have a favourable effect on the way pets are perceived, not only as pure pets but also as family members. In this regard, pet humanisation trends will continue to grow in importance, thus opening up opportunities for companies involved in pet care.

Samples (FAQs about samples):

doc_pdf.png Sample Pet Care Market Research Report

doc_excel_table.png Sample Pet Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:

The Pet Care in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Venezuela?
  • What are the major brands in Venezuela?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Tough business environment limits expansion of pet care in 2014

High price increases continue to lead the way in pet food

Importers lose ground in pet food due to a limited product offering

Pet shops and pet superstores lose differentiation as a result of a limited offering of premium brands

A growing pet population supports favourable growth in the pet care market

KEY TRENDS AND DEVELOPMENTS

Shortages in raw materials limit production and offering of cat food brands

Pet care experiences little innovation and new product development in 2013 and 2014

Industry prices continue to register an upward trend in 2014

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 15 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Venezuela - Company Profiles

Don Perro CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Don Perro CA: Key Facts
  • Summary 3 Don Perro CA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Don Perro CA: Competitive Position 2013

Kantal SA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kantal SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Kantal SA: Competitive Position 2013

Tracker Agro Industrial CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tracker Agro Industrial CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Tracker Agro Industrial CA: Competitive Position 2013

Cat Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2009-2014
  • Table 19 Cat Population 2009-2014
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 9 Cat Food by Price Band 2014
  • Table 21 Sales of Cat Food by Category: Volume 2009-2014
  • Table 22 Sales of Cat Food by Category: Value 2009-2014
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 25 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 26 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 27 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 29 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2009-2014
  • Table 33 Dog Population 2009-2014
  • Table 34 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 10 Dog Food by Price Band 2014
  • Table 35 Sales of Dog Food by Category: Volume 2009-2014
  • Table 36 Sales of Dog Food by Category: Value 2009-2014
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 38 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 39 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 40 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 41 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 42 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 44 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 46 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 47 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 48 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 49 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 51 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 52 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 53 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 54 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 55 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 56 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 57 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Pet Products by Category: Value 2009-2014
  • Table 59 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 60 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 61 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 62 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

                                  print

                                  Recently Viewed Items more ›

                                    Want to find out more about this report?

                                    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
                                    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here