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Country Report

Venezuela Flag Pet Care in Venezuela

| Pages: 47

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Scarcity of products limits volume growth and industry development

Government policy on imports became even more restrictive in 2014. Inventories decreased as firms could not import most of their requirements. Buyers could not find many of their preferred products and therefore volume decreased. Discretionary government approvals for imports were needed to complete all import processes, irrespective of the product and the company. The problem persisted not only for finished products but also for raw materials and other ingredients needed for local production. Within this context, most firms concentrated their efforts on a limited number of items as a strategy to maintain visibility and guarantee operations.

Price increases above inflation increase value

Huge changes in the free market exchange rate resulted in very uncertain economic and trading conditions for companies. Most companies therefore increased prices by 100% in 2015. The market size expanded significantly in local currency terms, but this was due to higher costs driven by a very weak currency. Since Venezuela is strongly dependent on imports, the exchange rate market had a strong influence on the local economy.

Competition decreases as companies find it difficult to guarantee stable presence

The lack of products resulted in unstable presence of all brands. Small competitors left the market as obstacles to operate became too difficult whilst large players reduced their product portfolios. Competition and rivalry therefore decreased in 2015. Investment in advertising was reduced as companies found that their entire stocks disappeared rapidly because of the gap between supply and demand.

Expansion of specialised stores slows in context of adverse business conditions

Although Venezuelan consumers strongly accepted the presence of pet superstores over the review period, their expansion slowed significantly in 2014 and 2015. Difficulties in guaranteeing attractive variety of products and availability of the most popular brands made retailers delay plans for new stores. In addition, retailers suffered from higher labour restrictions and lack of reliable services. Supermarkets and traditional pet shops remained the channels with the largest percentage of value sales.

Increasing consumer interest in pet care supports forecast period value growth

Venezuelans will continue to show increasing interest in pets, and pet ownership will grow over 2015-2020. Moreover, upper and middle-income consumers are expected to be even more aware of health and care issues related to their pets because of greater use of the internet and social media. Such positive factors will drive positive value CAGR over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:

The Pet Care in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Venezuela?
  • What are the major brands in Venezuela?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Scarcity of products limits volume growth and industry development

Price increases above inflation increase value

Competition decreases as companies find it difficult to guarantee stable presence

Expansion of specialised stores slows in context of adverse business conditions

Increasing consumer interest in pet care supports forecast period value growth

KEY TRENDS AND DEVELOPMENTS

Adverse business environment affects innovation and growth

Venezuelans modify purchasing habits due to market distortions

Price increases make products extremely expensive for many Venezuelans

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 15 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Venezuela - Company Profiles

Don Perro CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Don Perro CA: Key Facts
  • Summary 3 Don Perro CA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Don Perro CA: Competitive Position 2014

Kantal SA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kantal SA: Key Facts
  • Summary 6 Kantal SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Kantal SA: Competitive Position 2014

Tracker Agro Industrial CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Tracker Agro Industrial CA: Key Facts
  • Summary 9 Tracker Agro Industrial CA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Tracker Agro Industrial CA: Competitive Position 2014

Cat Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2010-2015
  • Table 19 Cat Population 2010-2015
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 21 Sales of Cat Food by Category: Volume 2010-2015
  • Table 22 Sales of Cat Food by Category: Value 2010-2015
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 24 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 25 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 26 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 27 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2010-2015
  • Table 33 Dog Population 2010-2015
  • Table 34 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 11 Dog Food by Price Band 2015
  • Table 35 Sales of Dog Food by Category: Volume 2010-2015
  • Table 36 Sales of Dog Food by Category: Value 2010-2015
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 38 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 39 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 40 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 41 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 42 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 43 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 44 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 45 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 46 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 47 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 48 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 49 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 50 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 51 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 52 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 53 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 54 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 55 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 56 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 57 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Pet Products by Category: Value 2010-2015
  • Table 59 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 60 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 61 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 62 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 63 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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