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Country Report

Pet Care in Venezuela

| Pages: 55

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Increasing pet population sustains growth of pet care sales

Pet care sustained retail volume sales growth in 2013, as a result of the increase in Venezuela’s pet population. The trend towards owning a pet is related to emotional reasons, and pets are increasingly perceived as part of the family in all Venezuelan households. Consumers are more educated and better able to recognise the importance of prepared food for their pets; nonetheless, economic factors have held back migration between price bands.

Local currency devaluation boosts constant value growth in 2013

In February 2013, the Venezuelan government announced the devaluation of the local currency, from BsF4.30 per US dollar to BsF6.30. This implied a local currency devaluation of 32%. Since 2010, the official exchange rate had been fixed at BsF4.30 per US dollar. The exchange control was established in 2003, in order to avoid the flight of capital, precipitated by an economic crisis after oil strikes aimed at removing President Chávez from power. In 2013, pet care categories registered price increases well above the annual rate of inflation, leading to double-digit constant value growth rates.

Alimentos Polar CA strengthens its presence in dog food

Alimentos Polar CA, the biggest domestic producer of mass-market consumption goods, has been threatened repeatedly by the Venezuelan government. The company has redefined its strategic direction, seeking to develop in growing product areas and markets. Part of its strategy consists of globalisation, meaning the expansion of its operation to neighbouring markets through flagship brands. Alimentos Polar holds a leading position in many price-controlled product categories. In light of reduced growth opportunities in the domestic market for prime consumption goods, the company is betting on growth in expanding categories, such as pet food, which remains outside government regulation or control. As part of its strategy, Alimentos Polar introduced a completely new brand, Dogourmet, in Venezuela in December 2012. The brand had previously been launched in Colombia in 2011.

Pet shops and superstores continue to spread nationwide

Pet shops and pet superstores have emerged over the review period, with new store openings in 2012 and 2013. Such outlets are preferred by middle- and high-income pet owners, looking for personal advice and specialised products and services. Having in-store consultants has been a key factor in keeping pet shops highly competitive against grocery retailers, which mostly offer economy and mid-priced brands and do not count on customised service.

Pet care is projected to post positive sales growth over the forecast period

The growth in the number of households consisting of single-persons and couples without children and the humanisation trend will boost pet ownership and consequently the pet population in the forecast period. As pets are increasingly treated as family members, more consumers are expected to be interested in pet food and pet products. There is also likely to be greater sophistication in terms of the offer of products and services for dogs and cats, with wealthy consumers, in particular, looking to pamper their pets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:

The Pet Care in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Venezuela?
  • What are the major brands in Venezuela?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Increasing pet population sustains growth of pet care sales

Local currency devaluation boosts constant value growth in 2013

Alimentos Polar CA strengthens its presence in dog food

Pet shops and superstores continue to spread nationwide

Pet care is projected to post positive sales growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Multinationals lead but Alimentos Polar seeks opportunities in dog food

Despite the humanisation trend owners continue to seek low-priced food for pets

Investment is jeopardised by the political and economic situation

Pharmaceutical companies face shortages due to foreign currency exchange issues

Unit price increases drive constant value growth in pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Venezuela - Company Profiles

Don Perro CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Don Perro CA: Key Facts
  • Summary 3 Don Perro CA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Don Perro CA: Competitive Position 2012

Kantal SA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kantal SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Kantal SA: Competitive Position 2012

Tracker Agro Industrial CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tracker Agro Industrial CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Tracker Agro Industrial CA: Competitive Position 2012

Cat Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2008-2013
  • Table 19 Cat Population 2008-2013
  • Table 20 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 9 Cat Food by Price Band 2013
  • Table 21 Sales of Cat Food by Category: Volume 2008-2013
  • Table 22 Sales of Cat Food by Category: Value 2008-2013
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 25 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 26 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 27 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 29 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2008-2013
  • Table 33 Dog Population 2008-2013
  • Table 34 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 10 Dog Food by Price Band 2013
  • Table 35 Sales of Dog Food by Category: Volume 2008-2013
  • Table 36 Sales of Dog Food by Category: Value 2008-2013
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 38 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 39 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 40 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 41 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 42 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 43 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 45 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 47 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 48 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 49 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 50 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 52 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 53 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 54 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 55 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 57 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Pet Products by Category: Value 2008-2013
  • Table 60 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 61 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 62 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 63 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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