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Country Report

Venezuela Flag Pet Care in Venezuela

| Pages: 56

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Raw material and product shortages continue to limit pet care growth

The domestic manufacture of pet care products in Venezuela in 2016 continued to be hampered by shortages of major raw materials and inputs, in turn leading to the reduced availability of various products and brands. Buyers could find many of their preferred products and therefore volume sales declined. Faced with a fall in international oil prices, the government limited the allocation of foreign exchange for imports, with both domestic producers and importers unable to meet consumer demand. This situation led to the majority of pet care categories recording a sharp decline in volume sales.

High prices contribute to pet abandonment

Over the review period the increasing participation of non-profit organisations, together with the major pet care players, created a more solid framework for animal protection and welfare, leading to cats and dogs being perceived in a more positive light, not only as pets but also family members. Nevertheless, since the last quarter of 2015, pet owners have been unable to provide their animals with the nutrition best suited to them due to severe product shortages and high prices. This has led to Venezuelans no longer adopting pets, returning to leftovers for feeding and in the most extreme cases abandoning their pets on the streets because they can no longer afford to cover the purchase of basic products for themselves, let alone their pets.

Large players streamline their product portfolios

Successful manufacturers have adopted strategies to try and cope with the hostile business environment in Venezuela, such as focusing their production on brands with greater added value and abandoning economy offerings. In general, large manufacturers are focusing on mid-priced brands in bigger categories positioned as offering various nutritional benefits in order to maintain a cost structure which adheres to the regulations of the Law of Fair Prices, which sets a maximum profit of 30% of costs. On the other hand, companies are also seeking to become more efficient in terms of use of the raw materials and resources available. Furthermore, they are entering into alliances with local raw material suppliers and strategic partners so as to avoid having to stop production.

Expansion of specialist stores remains slow due to the adverse business environment

Although Venezuelan consumers were very accepting of pet superstores over the review period, the channel’s expansion has slowed significantly due to product shortages. Hence, supermarkets and traditional pet shops remain the channels with the largest share of value sales.

Pet care expected to post a much weaker volume decline over the forecast period despite obstacles to growth

Despite strict foreign exchange controls limiting both supply and innovation, over the forecast period pet care, driven by pet food, is expected to record a better performance in volume terms than it did over the review period. At the beginning of the forecast period the market is expected to continue to suffer from soaring inflation and steep devaluation of the local currency, thus limiting the purchasing power of consumers and fostering conservative consumption habits amidst serious product shortages. By the end of the forecast period, however, Venezuelan consumers are expected to be in a better position to purchase pet care products, with the new policies of a new National Assembly and upcoming presidential elections in 2019 expected to lead to an increase in public spending and economic measures to help the economy recover.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:

The Pet Care in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Venezuela?
  • What are the major brands in Venezuela?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Raw material and product shortages continue to limit pet care growth

High prices contribute to pet abandonment

Large players streamline their product portfolios

Expansion of specialist stores remains slow due to the adverse business environment

Pet care expected to post a much weaker volume decline over the forecast period despite obstacles to growth

KEY TRENDS AND DEVELOPMENTS

Raw material and product shortages continue to hamper pet care growth

Hostile business environment forces manufacturers to innovate with their production processes

From pet adoption to pet sterilisation

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Venezuela - Company Profiles

Alimentos Polar CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Alimentos Polar CA: Key Facts
  • Summary 3 Alimentos Polar CA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Alimentos Polar CA: Competitive Position 2015

Don Perro CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Don Perro CA: Key Facts
  • Summary 6 Don Perro CA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 7 Don Perro CA: Competitive Position 2015

Kantal SA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Kantal SA: Key Facts
  • Summary 9 Kantal SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Kantal SA: Competitive Position 2015

Tracker Agro Industrial CA in Pet Care (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Tracker Agro Industrial CA: Key Facts
  • Summary 12 Tracker Agro Industrial CA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 13 Tracker Agro Industrial CA: Competitive Position 2015

Cat Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2011-2016
  • Table 19 Cat Population 2011-2016
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 14 Cat Food by Price Band 2016
  • Table 21 Sales of Cat Food by Category: Volume 2011-2016
  • Table 22 Sales of Cat Food by Category: Value 2011-2016
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 24 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 25 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 29 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 31 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2011-2016
  • Table 35 Dog Population 2011-2016
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 15 Dog Food by Price Band 2016
  • Table 37 Sales of Dog Food by Category: Volume 2011-2016
  • Table 38 Sales of Dog Food by Category: Value 2011-2016
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 40 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 41 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 45 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 46 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 47 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 48 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 50 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 51 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 52 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 53 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 54 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 55 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 56 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 57 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 58 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 59 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 60 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 61 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Pet Products by Category: Value 2011-2016
  • Table 63 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 64 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 65 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 66 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 67 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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