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Country Report

Vietnam Flag Pet Care in Vietnam

| Pages: 41

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Good performance supported by the growing popularity of pet care products

In 2015, pet care in Vietnam continued to perform well. This was mainly thanks to the growing popularity of pet care products, especially among young consumers and those living in first-tier cities. The further global integration of Vietnam and the fast development of the internet in the country resulted in the young being more influenced by Western culture and lifestyles, which helped them learn more about pet care products. Besides, the rising trend of pet humanisation, as well as the higher disposable incomes of Vietnamese consumers, further supported value growth of pet care.

Mid-priced brands dominate in pet food

In 2014-2015, mid-priced brands remained the most popular within pet food, especially cat and dog food. Indeed, many consumers believe that mid-priced brands offer good nutrition for their pets, but at a reasonable price. Besides, as the majority of pet care consumers are young, mid-priced brands are more affordable for them. The reason why consumers do not prefer economy products is that they do not trust the quality of such brands and are afraid that their use will have a negative effect on their pets. Moreover, home-made pet food is preferred and easily replaces economy products; however, due to the growing popularity of expensive dogs and cats, premium brands in dog and cat food recorded stronger growth than mid-priced products in 2014-2015.

International players continue to lead in pet care

Over the review period, international players still led pet care as the presence of domestic players remained limited. International brands such as Pedigree, Whiskas and CP Classic are very popular with pet owners, while many consumers are not aware of local brands. Indeed, in many pet care stores, consumers can easily find international brands and receive recommendations to buy them from such retailers. Besides, the increasing westernisation of Vietnamese culture among the young is resulting in them favouring international products.

Pet shops remains the most important channel in pet care

In Vietnam, pet shops is the most important distribution channel within pet care. The convenience of these outlets and the more-professional advice received from them are the main reasons. Consumers shopping in these outlets are likely to receive helpful suggestions about how to take care of their pets and which products are more suitable. Furthermore, a wide range of products and a friendly shopping environment are other factors supporting the popularity of pet shops.

A positive outlook for pet care

Over the forecast period, pet care is expected to record very healthy growth in both value and volume terms. The increasing trend of pet humanisation, rising consumer demand, increasing urbanisation and higher disposable incomes will be the key drivers supporting growth of pet care. Besides, the efforts of manufacturers and distributors through new product developments and marketing activities will also support the performance of pet care. Over the review period, pet shops were still mainly located only in major cities. As a result, there is much room for pet care growth in smaller cities, which results in a positive outlook for the industry.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Pet Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Vietnam?
  • What are the major brands in Vietnam?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Good performance supported by the growing popularity of pet care products

Mid-priced brands dominate in pet food

International players continue to lead in pet care

Pet shops remains the most important channel in pet care

A positive outlook for pet care

KEY TRENDS AND DEVELOPMENTS

International players continue to lead within pet care

Pet care remains limited in major cities in the country

Internet becomes more important in pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 15 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Vietnam - Company Profiles

Hoang Anh Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Hoang Anh Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Hoang Anh Co Ltd: Competitive Position 2014

Long Sinh Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Long Sinh Co Ltd: Key Facts

COMPETITIVE POSITIONING

Perfect Companion (Vietnam) Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Perfect Companion (Vietnam) Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Perfect Companion (Vietnam) Co Ltd: Competitive Position 2014

Phuong Anh Pet Mart Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Phuong Anh Pet Mart Co Ltd: Key Facts
  • Summary 8 Phuong Anh Pet Mart Co Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 9 Phuong Anh Pet Mart Co Ltd: Competitive Position 2014

Cat Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2010-2015
  • Table 19 Cat Population 2010-2015
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 21 Sales of Cat Food by Category: Volume 2010-2015
  • Table 22 Sales of Cat Food by Category: Value 2010-2015
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 24 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 25 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 26 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 27 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2010-2015
  • Table 33 Dog Population 2010-2015
  • Table 34 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 35 Sales of Dog Food by Category: Volume 2010-2015
  • Table 36 Sales of Dog Food by Category: Value 2010-2015
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 38 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 39 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 40 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 41 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 42 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 43 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 44 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 45 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 46 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 47 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 48 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 49 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 50 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 51 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 52 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 53 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 54 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 55 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 56 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Sales of Pet Products by Category: Value 2010-2015
  • Table 58 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 59 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 60 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 61 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 62 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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