print

Country Report

Vietnam Flag Pet Care in Vietnam

| Pages: 46

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

The good performance of pet care is boosted by the rising pet humanisation trend

In 2016, the increasing trend of pet humanisation is contributing to the good performance of pet care with the industry once again projected to see double-digit growth in Vietnam. In line with the higher rates of late marriage, divorce and single persons, as well as their more stressful and heavy workloads, many Vietnamese consumers are feeling more lonely and stressed, which is driving the preference for pet companionship. Regarding their pets as part of the family or an important aspect of their social interactions, Vietnamese consumers are keen to provide better quality pet food and treatments for their pets. Their willingness to spend more in order to ensure that their companions stay healthy and happy is resulting in strong value growth in 2016.

The rising health and wellness trend is affecting pet food

Over the review period, Vietnamese consumers became more knowledgeable about health and wellness. In line with the pet humanisation trend, they are seeking products that claim to have health-related benefits for their pets. Thus, in response to this trend, new product launches with a safety and health positioning or claim have become more widely available to the public. The free-from trend is particularly significant in Vietnam, such as GMO-free. Due to food scandals in human packaged food, consumers are paying more attention to products with clear origins and safety standards.

The presence of local brands in pet care is still limited

In pet care, the availability of local brands remains limited. Indeed, international brands such as Pedigree, Whiskas, and Royal Canin continue to lead pet care. However, regional players like CP Classic also stand a chance of competing. Customers can easily find international brands through various distribution channels including pet shops, supermarkets and hypermarkets and sales attendants tend to push for international brands instead of local ones. The rising interest in Western culture amongst millennials and the stronger preference for premium products are other key factors supporting the popularity of international products.

Pet shops continues to be a key channel in pet care

Pet shops remains the most important distribution channel in pet care in 2016. The nationwide presence of pet shops and the broad product range within these outlets makes them convenient for consumers. Interaction with staff is also a key factor, as recommendations foster consumer loyalty and trust for both retailers and the brands. In contrast, modern grocery retailers do not have staff specialising in pets, or available in the aisles for consumers to seek assistance from. Besides pet food, the presence of pet products in channels such as supermarkets and hypermarkets is still very limited.

A positive outlook for pet care

Pet care is projected to continue seeing a good performance over the forecast period. Key trends include pet humanisation and rising premiumisation in pet care, which should result in innovative product launches and better treatment for pets. Rapid urbanisation and an expected recovery of the economy, which would result in higher disposable incomes, will also likely alter consumer purchasing habits to the benefit of pet care. Growth is likely to also be generated from smaller cities, where previously pet care trends were more concentrated on first-tier cities.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Pet Care Market Research Report

doc_excel_table.pngSample Pet Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Pet Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Vietnam?
  • What are the major brands in Vietnam?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

The rising health and wellness trend is affecting pet food

The presence of local brands in pet care is still limited

Pet shops continues to be a key channel in pet care

A positive outlook for pet care

KEY TRENDS AND DEVELOPMENTS

Nutrition and safety assurances gain importance in pet food

The rising preference for expensive pet breeds positively affects pet care

The internet becoming increasingly important in pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Vietnam - Company Profiles

Hoang Anh Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Hoang Anh Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Hoang Anh Co Ltd: Competitive Position 2015

Perfect Companion (Vietnam) Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Perfect Companion (Vietnam) Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Perfect Companion (Vietnam) Co Ltd: Competitive Position 2015

Veegroup Vietnam JSC in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 VeeGroup Vietnam JSC: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Cat Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2011-2016
  • Table 19 Cat Population 2011-2016
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 7 Cat Food by Price Band 2016
  • Table 21 Sales of Cat Food by Category: Volume 2011-2016
  • Table 22 Sales of Cat Food by Category: Value 2011-2016
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 24 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 25 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 29 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 31 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2011-2016
  • Table 35 Dog Population 2011-2016
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 8 Dog Food by Price Band 2016
  • Table 37 Sales of Dog Food by Category: Volume 2011-2016
  • Table 38 Sales of Dog Food by Category: Value 2011-2016
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 40 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 41 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 45 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 46 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 47 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 48 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 50 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 51 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 52 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 53 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 54 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 55 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 56 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 57 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 58 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Pet Products by Category: Value 2011-2016
  • Table 62 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 63 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 64 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 65 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

                                  print

                                  Recently Viewed Items more ›

                                    Want to find out more about this report?

                                    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
                                    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here