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Country Report

Vietnam Flag Pet Care in Vietnam

| Pages: 47

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Value growth boosted by increasing demand for companionship

In 2013, one of the major reasons for the value growth of pet care products will be the increasing demand for companionship. As modern life gets busier and faster-paced and more people are living alone to focus on their career, the level of stress and loneliness also increases. As a result, people tend to keep pets for companionship and treat them like a friend or a family member, and are willing to spend on pet products to make sure that their companion lives well and develops healthily.

Pet food is still the focus of manufacturers, while pet products remains small

The majority of pet care value sales come from pet food, with sales of pet products unremarkable. This is due to the fact that Vietnamese pet owners are yet fully educated about using other pet products such as pet shampoo to keep their pets well. As such, their demands are mostly for pet food and manufacturers mainly focus on this to meet consumer demands.

International brands dominate pet care

Pet care is primarily dominated by international brands such as Pedigree and Whiskas, while the presence of domestic players remains limited. This is due to international brands having well-established reputations and experience in pet care. Moreover, key purchasers of pet care products are affluent consumers who tend to prefer international brands for better product quality, despite the high price tags.

Pet shops is the largest distributing channel for pet care

In the review period, pet shops is the major distributing channel for pet care, with the number of pet shops continuing to grow. Pet shops is preferred as consumers can have a wide variety of product types and brands to choose from. The shop assistant will also give advice to consumers about what type of products they should buy for their pets, making the shopping experience pleasant and valuable.

Positive outlook on the horizon

Pet care is expected to continue to show strong value growth over the forecast period. The trend of keeping pets as company, which is the main value growth driver, will be likely to continue. The fact that people treat their pets more like humans than animals means that pet owners are willing to spend more on their pets. Higher disposable incomes is another factor that contributes to value growth of pet care products as consumers are likely to spend on premium products for better product quality.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Pet Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Vietnam?
  • What are the major brands in Vietnam?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Value growth boosted by increasing demand for companionship

Pet food is still the focus of manufacturers, while pet products remains small

International brands dominate pet care

Pet shops is the largest distributing channel for pet care

Positive outlook on the horizon

KEY TRENDS AND DEVELOPMENTS

Increasingly busy and stressful lifestyle boosts overall value growth

Birds and fish gain more popularity

Premium segment plays an important role in dog and cat food

International players still dominate the industry

Advertising continues to be limited

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Vietnam - Company Profiles

Bavi Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bavi Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Bavi Co Ltd: Competitive Position 2012

Hoang Anh Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Hoang Anh Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Hoang Anh Co Ltd: Competitive Position 2012

Petland Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Petland Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Petland Co Ltd: Competitive Position 2012

Phuong Anh Pet Mart Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Phuong Anh Pet Mart Co Ltd: Key Facts
  • Summary 9 Phuong Anh Pet Mart Co Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 10 Phuong Anh Pet Mart Co Ltd: Competitive Position 2012

Cat Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2008-2013
  • Table 19 Cat Population 2008-2013
  • Table 20 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 11 Cat Food by Price Band 2013
  • Table 21 Sales of Cat Food by Category: Volume 2008-2013
  • Table 22 Sales of Cat Food by Category: Value 2008-2013
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 25 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 26 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 27 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 29 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2008-2013
  • Table 33 Dog Population 2008-2013
  • Table 34 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 12 Dog Food by Price Band 2013
  • Table 35 Sales of Dog Food by Category: Volume 2008-2013
  • Table 36 Sales of Dog Food by Category: Value 2008-2013
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 38 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 39 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 40 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 41 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 42 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 44 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 46 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 47 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 48 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 49 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 51 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 52 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 53 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 54 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 55 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 56 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Sales of Pet Products by Category: Value 2008-2013
  • Table 58 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 59 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 60 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 61 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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