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Country Report

Vietnam Flag Pet Care in Vietnam

| Pages: 44

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Strong value growth is boosted by the rising pet humanisation trend

In 2013, one of the main reasons for the strong current value growth of pet care products was the rising trend of pet humanisation. With higher rates of late marriage and divorce, people were more likely to keep pets for companionship and to treat these pets like a buddy or a family member instead of like an animal as before. The new trend of pet humanisation, together with the rising disposable income of Vietnamese consumers, had a significant positive impact on the demand for pet care products.

Pet food outperforms pet products to lead pet care

Pet food outperformed pet products to generate greater value sales. The weaker performance of pet products could be explained by low demand from consumers as well as the lack of marketing efforts made by pet products’ companies to educate consumers about the various benefits of using their products. As a result, most manufacturers, especially multinational ones, continued to focus on pet food for sales.

International brands dominate

Manufacturers of international brands such as Pedigree, Whiskas and CP dominated pet care while domestic brands remained insignificant due to little interest shown by domestic players. In fact, multinational players had a strong competitive advantage compared to domestic players. They have long experience in producing pet care products, and already gained good reputations for their brands globally. Moreover, Vietnamese consumers tend to prefer international brands as they have a strong belief that these are better with guaranteed quality compared to domestic brands.

Pet shops remain key

In the review period, pet shops remained the most important distribution channel in pet care, and the number of pet shops continued to grow well. Pet shops are preferred over other channels because they provide pet owners with a diverse range of products and, more importantly, premium products for high-income consumers. Shop assistants are always ready to give advice to consumers on which products are suitable for their pets, making the shopping experience pleasant and valuable.

Positive outlook on the horizon

Pet care is expected to achieve positive value growth over the forecast period. The trend of pet humanisation, which is the key driver for value growth, is likely to persist. In addition, despite the economic slowdown, Vietnam is still a developing country with a very positive outlook. The number of rich people is likely to surge in the next five years. As a result, robust economic growth will contribute greatly to the value growth of pet care products, especially premium ones.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Pet Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Vietnam?
  • What are the major brands in Vietnam?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Strong value growth is boosted by the rising pet humanisation trend

Pet food outperforms pet products to lead pet care

International brands dominate

Pet shops remain key

Positive outlook on the horizon

KEY TRENDS AND DEVELOPMENTS

Increasingly hectic lifestyles boost demand for pet companionship

Growing preference for exotic pets

Mid-priced branded products lead dog and cat food

International players dominate pet care

Marketing activities remained limited

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 15 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Vietnam - Company Profiles

Bavi Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bavi Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Bavi Co Ltd: Competitive Position 2013

Hoang Anh Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Hoang Anh Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Hoang Anh Co Ltd: Competitive Position 2013

Perfect Companion (Vietnam) Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Perfect Companion (Vietnam) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Perfect Companion (Vietnam) Co Ltd: Competitive Position 2013

Phuong Anh Pet Mart Co Ltd in Pet Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Phuong Anh Pet Mart Co Ltd: Key Facts
  • Summary 9 Phuong Anh Pet Mart Co Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 10 Phuong Anh Pet Mart Co Ltd: Competitive Position 2013

Cat Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2009-2014
  • Table 19 Cat Population 2009-2014
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 11 Cat Food by Price Band 2014
  • Table 21 Sales of Cat Food by Category: Volume 2009-2014
  • Table 22 Sales of Cat Food by Category: Value 2009-2014
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 25 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 26 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 27 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 29 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2009-2014
  • Table 33 Dog Population 2009-2014
  • Table 34 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 12 Dog Food by Price Band 2014
  • Table 35 Sales of Dog Food by Category: Volume 2009-2014
  • Table 36 Sales of Dog Food by Category: Value 2009-2014
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 38 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 39 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 40 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 41 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 42 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 44 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 46 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 47 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 48 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 49 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 51 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 52 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 53 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 54 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 55 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 56 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Sales of Pet Products by Category: Value 2009-2014
  • Table 58 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 59 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 60 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 61 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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