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Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products recorded strong growth of 12% in current value terms during 2013, reaching BRL1.7 billion. This good result was mainly the result of strong growth in other pet products, a category dominated by products such as pet beauty and personal ...

Nov 2014 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cat Food in Brazil

Cat food in Brazil registered current value growth of 9% in 2013, reaching BRL1.6 billion, while volume sales increased by 4% to 176 million tonnes. This strong performance demonstrates that, despite the relative slowdown in volume growth in the ...

Nov 2014 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in Brazil

Dog food in Brazil continued to register positive growth during 2013, in a continuation of the prevailing trend throughout the review period. The reasons behind this positive growth are generally related to the fact that the category’s leading ...

Nov 2014 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in Brazil

Other pet food continued to register a very high current value in 2013, rising by 16% to BRL1.2 billion, while volume sales increased by 8% to 38,565 tonnes. This very strong performance was powered by the rising popularity of other pets such as ...

Nov 2014 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Brazil

The pet humanisation trend continues to gain strength in Brazil, and as a consequence, the country’s pet owners continue to seek the best products available for their pets. In response, the industry’s leading manufacturers continue to invest in the ...

Nov 2014 | US$2,100 | Pages: 49 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,325 | Pages: 53 | Add to cart | View details

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