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Country Report

Cat Food in Brazil

The category of cat food continued to record a positive performance in 2014, registering 9% current value growth and 3% volume growth, indicating that even though the country’s economy was not performing well, cat owners still looked to offer their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Brazil

The emergence of regional brands focusing on natural – whether canned or frozen – wet dog food highlights dog owners’ concerns about how healthy processed food is for their pets. While there is, still, a large proportion of Brazilians who feed their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in Brazil

Other pet food recorded 5% volume growth in 2014, three percentage points lower than in the previous year. In terms of value sales, the category registered 10% growth in current terms, against a 16% increase in the previous year. The slowdown in ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Brazil

The economic slowdown is set to significantly affect sales of several categories in 2015, and continue to have an influence over the forecast period. Economy pet food brands are set to perform more dynamically in comparison to other price bands, as ...

Jul 2015 | US$2,100 | Pages: 56 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products recorded 15% current value growth in 2014, reaching R$2.0 billion. The performance, when compared with 12% current value growth in 2013, was very positive, mainly due to the increasing perception that pets are family members and deserve ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,325 | Pages: 53 | Add to cart | View details

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