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Country Report

Cat Food in Bulgaria

Cat food dynamics differ greatly according to location. Incomes, including disposable ones, are lower in the smaller cities and villages and dog owners try to economise as much as possible by feeding their pets with leftovers from their meals. Unlike...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Dog Food in Bulgaria

Traditionally, the prepared food ratio in Bulgaria is very low but it continued to grow in 2014, reaching 12% for the dog population. The increased preference for prepared specialised food continued to drive dog food growth. Another key reason for ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Other Pet Food in Bulgaria

The key driver of growth in this category is small mammal and reptile sales. Animals such as chinchillas, snakes and iguanas are becoming increasingly popular for urban consumers. Further parrots and decorative exotic fish are also perceived to be ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Pet Care in Bulgaria

High growth in pet care continued to be the standard in 2014. Although the growth rate did not sustain the double-digit level of the previous year, it remained significant. This excellent result was due to the continuing penetration of dog food and ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Pet Products in Bulgaria

The key trend in pet products was the growing education of consumers which contributed to the strong growth of the category. On the one hand, consumers had growing concerns over the health and wellness of their pets. Many pets have been ...

Jan 2015 | US$900 | Add to cart | View details

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