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Company Profile

Mars Inc in Pet Care

The acquisition of Procter & Gamble’s operations outside Europe made Mars the world’s leading pet care manufacturer. This profile analyses the role of the acquisition in Mars’s broader upmarket development and considers further ways in which it can ...

Sep 2015 | US$570 | Pages: 43 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Pet Care

Colgate-Palmolive is the world’s third largest pet care manufacturer. This profile analyses the company’s response to the serious challenge presented to its science-based brand positioning by the rise of “natural” pet food in key markets. It also ...

Aug 2015 | US$570 | Pages: 38 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Pet Care

2014 saw Procter & Gamble divest its pet care operations as part of a broader strategy to refine its focus on brands with significant potential for growth or profitability. This profile analyses the standing of the company’s pet care brands, and ...

Jan 2015 | US$570 | Pages: 34 | Add to cart | View details

Company Profile

Del Monte Foods Co in Pet Care

Having divested its consumer products division to focus solely on pet care, Del Monte Foods Co rebranded as Big Heart Pet Brands in February 2014. This profile analyses the company’s efforts to develop a corporate identity and a product offer fitted ...

Nov 2014 | US$570 | Pages: 33 | Add to cart | View details

Company Profile

Nestlé SA in Pet Care

Nestlé’s lead in the global pet care market has been threatened by Mars’s acquisition of Procter & Gamble’s pet food brands. This profile analyses Nestlé’s efforts to strengthen its competitive position by adapting its offer to evolving demand trends...

Nov 2014 | US$570 | Pages: 37 | Add to cart | View details

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