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Company Profile

Mars Inc in Pet Care

The 2014 acquisition of Procter & Gamble’s pet food brands has addressed notable weaknesses in Mars’s pet care operations. This profile analyses the opportunities for Mars to build on the acquisition, and considers ways for the company to develop its...

Dec 2014 | US$525 | Pages: 38 | Add to cart | View details

Company Profile

Del Monte Foods Co in Pet Care

Having divested its consumer products division to focus solely on pet care, Del Monte Foods Co rebranded as Big Heart Pet Brands in February 2014. This profile analyses the company’s efforts to develop a corporate identity and a product offer fitted ...

Nov 2014 | US$525 | Pages: 33 | Add to cart | View details

Company Profile

Nestlé SA in Pet Care

Nestlé’s lead in the global pet care market has been threatened by Mars’s acquisition of Procter & Gamble’s pet food brands. This profile analyses Nestlé’s efforts to strengthen its competitive position by adapting its offer to evolving demand trends...

Nov 2014 | US$525 | Pages: 37 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Pet Care

Colgate-Palmolive has been active building its science credentials as well as tapping into the all-natural pet care market. While some consumers have moved away from therapeutic diets, causing some strain in North America, gains were achieved in ...

Apr 2014 | US$525 | Pages: 34 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Pet Care

Procter & Gamble has experienced a challenging period in pet care, given difficult economic conditions, product recalls and the pet care giant Mars and Nestlé increasingly targeting its territory in premium products. This profile examines strategies ...

Mar 2012 | US$525 | Pages: 35 | Add to cart | View details
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