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Country Report

Cat Food in Germany

As in dog food, in 2015 value sales in cat food will mostly be impacted by continuous demand for premium products with additional functionality, suited to the individual needs of German consumers’ cats. As cats are widely seen as beloved companions ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Other Pet Food in Germany

With a shift in consumer behaviour concerning pet populations other than cats and dogs and their respective pet foods, new opportunities for growth have arisen in most categories in 2015. While small mammals are enjoying growing popularity among ...

Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Pet Care in Germany

In 2015, pet care in Germany is set to register another year of positive value sales growth in line with the review period average. While the constantly increasing pet population in Germany is contributing to steady volume sales growth, value sales ...

Aug 2015 | US$2,100 | Pages: 55 | Add to cart | View details

Country Report

Pet Products in Germany

The status and role of pets in Germany continues to evolve. In today’s modern society they are considered friends, family members and sometimes even work companions or hobbies, when entered into competitions for example. In any case, they play an ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Germany

As the role of dogs in German society continues to evolve from mere guard dogs and companions to helpers and co-workers in some cases, so consumer demand for more sophisticated products also continues to increase. Pet owners are placing even more ...

Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

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