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Country Report

Cat Food in Italy

Cats are more inclined than dogs to become used to flavours and then be unwilling to change. Because of this, brands and private label work hard to gain customers’ trust as this is a guarantee of positive future sales. In order to retain customers, ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Italy

Pet humanisation is not a new trend in Italy, with dog owners often treating their animals like children. While in recent years this trend was clearly visible in the type of accessories and lifestyle that owners imposed on their pets, in 2015 this ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Italy

Other pet food products recorded consistent declines over the review period for a variety of reasons. Declining discretionary spending due to the recession, smaller homes, more stringent regulations for keeping pets in condominiums and urban areas in...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Pet Care in Italy

Pet care continues to grow, but more moderately

May 2016 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Pet Products in Italy

The average life expectancy for pets in Italy is becoming longer as they are eating better and are treated more like children than animals. An increase in indoor living in contact with humans, and the fact that dogs are taken everywhere by their ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

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