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Country Report

Cat Food in New Zealand

The key trend in cat food is humanisation. Cat owners demand premium products for their pets, to help ensure a good quality of life and optimal nutritional intake. Catering to this trend, manufacturers are replicating functional health benefits from ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Dog Food in New Zealand

Humanisation continues to be an ongoing trend in dog food. Dog food has increasingly replicated benefits similar to those in human food, which is encouraging pet owners to purchase premium dog food with more innovative ingredients. Typical on-pack ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Other Pet Food in New Zealand

Other pet food increased by 1% in current value terms in 2011. There was strong polarisation in pricing and positioning within other pet food. This was caused mainly by cheaper brands and private label offerings competing purely on price with premium...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Pet Care in New Zealand

Premiumisation continues to increase sales in pet food in value terms; however, volume sales remain flat, as the pet population and pet ownership plateau. Manufacturers are looking at ways to increase their value shares by expanding distribution ...

Oct 2012 | US$1,900| Add to cart | View details ›

Country Report

Pet Products in New Zealand

Sales of pet products will primarily be driven by pet healthcare and pet dietary supplements over the next 12 months, as health issues become increasingly apparent in pets, and owners seek products to help or prevent these problems, particularly in ...

Oct 2012 | US$900| Add to cart | View details ›

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