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Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Pages: 41 | Add to cart | View details

Country Report

Other Pet Food in Vietnam

Towards the end of the review period, pet ownership of fish, birds and small mammals continued to increase in line with the rising demand for being close to nature, in a bid to balance out increasingly busy and stressful modern lives. Despite being ...

Apr 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Vietnam

In 2013, one of the main reasons for the strong current value growth of pet care products was the rising trend of pet humanisation. With higher rates of late marriage and divorce, people were more likely to keep pets for companionship and to treat ...

Apr 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2013, current value sales of pet products increased by 13%, which was slightly slower than in 2012. Most manufacturers were not keen to invest in advertising and marketing activities to drive growth, leading to increasing maturity in pet products....

Apr 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2014 is forecast to increase by 17% in current value terms. The first reason is that there is a rising trend of adopting foreign cat breeds in Vietnam. Since these cats find it difficult to adapt to Vietnam’s climate, cat food is believed...

Apr 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2014, current value sales of dog food in Vietnam will continue to grow strongly. Consumers are becoming more aware of dog food due to the significant efforts made by manufacturers to strengthen distribution networks as well as run promotional ...

Apr 2015 | US$990 | Pages: 22 | Add to cart | View details

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