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Market research for the pet care industry

Euromonitor has the world’s most comprehensive research on the pet care industry. We monitor and analyse industry trends in pet care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in pet care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Company Profile

Procter & Gamble Co, The in Pet Care

2014 saw Procter & Gamble divest its pet care operations as part of a broader strategy to refine its focus on brands with significant potential for growth or profitability. This profile analyses the standing of the company’s pet care brands, and ...

Jan 2015 | US$525 | Pages: 34 | Add to cart | View details

Country Report

Cat Food in Bulgaria

Cat food dynamics differ greatly according to location. Incomes, including disposable ones, are lower in the smaller cities and villages and dog owners try to economise as much as possible by feeding their pets with leftovers from their meals. Unlike...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dog Food in Bulgaria

Traditionally, the prepared food ratio in Bulgaria is very low but it continued to grow in 2014, reaching 12% for the dog population. The increased preference for prepared specialised food continued to drive dog food growth. Another key reason for ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in Bulgaria

The key driver of growth in this category is small mammal and reptile sales. Animals such as chinchillas, snakes and iguanas are becoming increasingly popular for urban consumers. Further parrots and decorative exotic fish are also perceived to be ...

Jan 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Care in Bulgaria

High growth in pet care continued to be the standard in 2014. Although the growth rate did not sustain the double-digit level of the previous year, it remained significant. This excellent result was due to the continuing penetration of dog food and ...

Jan 2015 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Pet Products in Bulgaria

The key trend in pet products was the growing education of consumers which contributed to the strong growth of the category. On the one hand, consumers had growing concerns over the health and wellness of their pets. Many pets have been ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cat Food in Slovakia

Cat food achieved a relatively good performance in 2014 registering growth of 3% in value sales and 2% in volume sales. The category benefited from the increasing interest among Slovak cat owners in higher priced quality products, which offer high ...

Jan 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Slovakia

The dog food category saw few significant changes over 2014. Health and wellness products benefited from greater demand among Slovak consumers in all price segments and even became more popular in the economy segment, which contributed to the ...

Jan 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Slovakia

Other pet food recorded a 2% value sales growth increase in 2014 when compared to the previous year as purchasing power of Slovak households strengthened. Furthermore, a growing number of other pets in Slovak households contributed to an increase in...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Pet Care in Slovakia

Pet care in 2014 was strongly influenced by growing interest in health and wellness products as well as higher priced, quality products, which saw increasing popularity mostly in dog and cat food. Slovaks like to give their pets good quality yet ...

Jan 2015 | US$1,900 | Pages: 51 | Add to cart | View details
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