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Country Report

Bulgaria Flag Pet Products in Bulgaria

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2016, most of the pet products across all categories are designed to offer new and fun ways for pet owners to bond with their pets and spend more time with them. The health, wellness and care segment of the pet industry will continue to evolve. Pet-loving consumers have changed the way they think about this area of their pets’ lives. They are more demanding, educated and opinionated on how they care for their pets.

COMPETITIVE LANDSCAPE

  • No major changes are expected among the leading companies. Surprises might be expected only if there are more aggressive advertising campaigns or if new players the market.

PROSPECTS

  • Everything from pet toys, gear, healthcare, grooming, day care and more will be under scrutiny by pet-loving consumers. The largest consumer group of pet purchasers, and those with the highest level of spending, will be concentrating on healthier, safer options for their pets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Bulgaria?
  • What are the major brands in Bulgaria?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Products in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pet Products by Category: Value 2011-2016
  • Table 2 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 3 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 4 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 5 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Pet Products in Bulgaria - Company Profiles

Mars Inc Bulgaria EOOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mars Inc Bulgaria EOOD: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Mars Inc Bulgaria EOOD: Competitive Position 2015

Pet Care in Bulgaria - Industry Context

EXECUTIVE SUMMARY

Increased focus on premium pet food and pet nutrition

Pet food trends become similar to human food trends

Private label - growing threat for manufacturers of economy brands

Discounters are growing faster than any other channel

Focus on pet food labels

KEY TRENDS AND DEVELOPMENTS

Spending on pets increases

Pet shops face growing competition from grocery retailers

Private label as destination brands

MARKET INDICATORS

  • Table 7 Pet Populations 2011-2016

MARKET DATA

  • Table 8 Sales of Pet Food by Category: Volume 2011-2016
  • Table 9 Sales of Pet Care by Category: Value 2011-2016
  • Table 10 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 11 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 12 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 13 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 14 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 16 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 17 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 18 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 19 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 21 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 22 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Pet Products
    • Cat Litter
    • Pet Healthcare
    • Pet Dietary Supplements
    • Other Pet Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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