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Country Report

Bulgaria Flag Pet Products in Bulgaria

| Pages: 24

Price: US$900

About this Report

Executive Summary

TRENDS

  • The key trend in pet products was the growing education of consumers which contributed to the strong growth of the category. On the one hand, consumers had growing concerns over the health and wellness of their pets. Many pets have been systematically mistreated and mishandled in terms of their diets and general habits. This resulted in increasing problems with pet healthcare which pushed consumers to consult veterinary specialists more frequently and to pay greater attention to their pet’s health and wellness. Furthermore, the changing demographics of the category meant that the majority of consumers are young, educated and live in cities. This again contributed to the growing importance of pet products.

COMPETITIVE LANDSCAPE

  • It is difficult to discern a single most important trend in this category. This is mainly because pet products comprises different products. Cat litter, pet healthcare and pet accessories have very different economics, with purchasing patterns, price elasticity and brand importance varying widely affecting players in numerous ways.

PROSPECTS

  • As the pet population is not set to change significantly in the coming years, there are two other dynamics which are likely to drive this category. On the one hand, veterinarians are growing in importance. Their endorsements are driving sales in certain categories such as pet healthcare and pet dietary supplements and this is a response to the growing level of education of consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Bulgaria?
  • What are the major brands in Bulgaria?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Products in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pet Products by Category: Value 2009-2014
  • Table 2 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 3 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 4 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 5 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Pet Products in Bulgaria - Company Profiles

Mars Inc Bulgaria EOOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mars Inc Bulgaria EOOD: Key Facts
  • Summary 2 Mars Inc Bulgaria EOOD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Mars Inc Bulgaria EOOD: Competitive Position 2013

Pet Care in Bulgaria - Industry Context

EXECUTIVE SUMMARY

2014 pet care maintains high growth level from 2013

Premium products continue to drive growth and stand out

Pet shops not going away

Dog days for local players

Growth remains positive but will not sustain the same levels

KEY TRENDS AND DEVELOPMENTS

Pet care growth unaffected by reduced spending in the economy

Lifestyle in urban areas will shape pet care

The growing importance of specialist shops drives consumer behaviour

Pet demographics tend towards smaller pets

MARKET INDICATORS

  • Table 6 Pet Populations 2009-2014

MARKET DATA

  • Table 7 Sales of Pet Food by Category: Volume 2009-2014
  • Table 8 Sales of Pet Care by Category: Value 2009-2014
  • Table 9 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 12 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 13 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 14 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 15 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 16 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 17 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 18 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 19 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Pet Products
    • Cat Litter
    • Pet Healthcare
    • Pet Dietary Supplements
    • Other Pet Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Number of Vets
  • Veterinary Clinics for Pets
  • Other Pet Products by Type

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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