After years of enriching product development for pet products in Germany, a slowdown in growth of the pet population in Germany post-pandemic is likely to also dampen the willingness of players to invest in technology to produce innovative and appealing devices, such as pet accessories. Nevertheless, this is expected to resume in the near future as soon as local consumers are less concerned with budgeting and are more open to increasing their spending on tech-driven pet accessories.
Pet owners in Germany are increasingly looking for ways to personalise accessories for their pets. These include items such as collars, leashes or ID tags.
Sustainability and environmental concerns are becoming pivotal factors shaping pet products in Germany as consumers increasingly seek eco-friendly and responsible choices for their pets. This trend is fostering changes in local pet care, from product offerings to packaging, and is driven by growing awareness of the impact of consumers’ choices on the environment.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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