Cat litter will continue to benefit from steady growth in Turkey’s pet cat population and rising urbanisation over the forecast period. As inflation stabilises and the macroeconomic climate improves, more consumers are expected to gravitate towards higher-priced products with added-value features that make them more hygienic and convenient.
Pet healthcare is expected to be the most dynamic performer within pet products in current value growth terms over the forecast period. While this is partly because sales are increasing from a comparatively low base, interest in the category will continue to be strengthened by pet humanisation, which is making dog and cat owners more inclined to take preventive measures to improve the physical wellbeing of these animals, reduce their risk of various diseases and extend their longevity.
Sustained growth in Turkey’s dog, cat and other pet populations will ensure other pet products continues to witness steady demand for a broad array of essential accessories over the forecast period. This category should also be a major beneficiary of an anticipated drop in inflation, in that as consumer confidence and purchasing power improve, owners will be willing to spend more money on discretionary items to keep their pets healthy and happy, particularly toys, beds, clothes and grooming products for dogs and cats.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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