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Company Profile

Pfizer Inc in Consumer Health

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Pfizer Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Pfizer Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pfizer Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Pfizer Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Changing market dynamics demand new priorities

The end of an era: Lipitor goes off-patent

SWOT: Pfizer Inc

Competitive Positioning

Consumer health market share stable since Wyeth acquisition

Acquisitions drive category and geographic expansion

Buying local while looking abroad: Emergen -C's growth potential

Room for growth in key categories

Market Assessment

Sales concentrated in analgesics and multivitamins

Struggles at home: Pfizer in the US

Geographic and Category Opportunities

Room for improvement in geographic footprint

Marquee brands are missing out on global growth opportunities

Ferrosan A/S acquisition opens new markets and categories

Great potential for Multi-Tabs and Bifiform

Building bridges in Latin America: Investing in growth

A two-pronged brand strategy for Brazil

Opportunities in frontier markets

Underutilised mature markets

Brand expansion across categories and formats

Brand Strategy

Centrum

ProNutrients and targeted Centrum formulations

Advil

Robitussin

Operations

Company overview

Pfizer Inc : Leading consumer health brands

Research and development

Recommendations

Considerations moving forward

Report Definitions

Data parameters and report definitions

Samples

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