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Company Profile

Pfizer Inc in Consumer Health

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Pfizer Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Pfizer Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pfizer Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Pfizer Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Changing market dynamics demand new priorities

  • Strategic Evaluation

The end of an era: Lipitor goes off-patent

  • Strategic Evaluation

SWOT: Pfizer Inc

  • Strategic Evaluation

Competitive Positioning

Consumer health market share stable since Wyeth acquisition

  • Competitive Positioning

Acquisitions drive category and geographic expansion

  • Competitive Positioning

Buying local while looking abroad: Emergen -C's growth potential

  • Competitive Positioning

Room for growth in key categories

  • Competitive Positioning

Market Assessment

Sales concentrated in analgesics and multivitamins

  • Market Assessment

Struggles at home: Pfizer in the US

  • Market Assessment

Geographic and Category Opportunities

Room for improvement in geographic footprint

  • Geographic and Category Opportunities

Marquee brands are missing out on global growth opportunities

  • Geographic and Category Opportunities

Ferrosan A/S acquisition opens new markets and categories

  • Geographic and Category Opportunities

Great potential for Multi-Tabs and Bifiform

  • Geographic and Category Opportunities

Building bridges in Latin America: Investing in growth

  • Geographic and Category Opportunities

A two-pronged brand strategy for Brazil

  • Geographic and Category Opportunities

Opportunities in frontier markets

  • Geographic and Category Opportunities

Underutilised mature markets

  • Geographic and Category Opportunities

Brand expansion across categories and formats

  • Geographic and Category Opportunities

Brand Strategy

Centrum

  • Brand Strategy

ProNutrients and targeted Centrum formulations

  • Brand Strategy

Advil

  • Brand Strategy

Robitussin

  • Brand Strategy

Operations

Company overview

  • Operations

Pfizer Inc : Leading consumer health brands

  • Operations

Research and development

  • Operations

Recommendations

Considerations moving forward

  • Recommendations

Report Definitions

Data parameters and report definitions

  • Report Definitions

Samples

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