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Company Profile

Philip Morris International Inc in Tobacco

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Philip Morris International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy.

Company and market share data provide a detailed look at the financial position of Philip Morris International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Philip Morris International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Philip Morris International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Strong sales and profits growth

Volume and profit analysis by region

Latest results 2012 (first half)

SWOT: Philip Morris International Inc

Key strategic objectives and challenges

Pricing and downtrading

Competitive Positioning

PMI versus the global tobacco market

PMI in context: Global companies

Regional share comparisons in 2011

PMI: Recent merger, acquisition and joint venture activity

Operations

PMI: Global manufacturing facilities

The bottom line: Operating costs and cost management

Market Assessment

Regional positioning and growth prospects

Category comparison

Category and Geographic Opportunities

Category growth comparisons into the future

Category 90: The future of cigarettes

Cigarettes innovation: Six latest trends

Filter innovation: Flavour capsules

Smokeless tobacco: Questions over Swedish Match joint venture

Catching the wave: Will PMI's modified risk products be enough?

Geographic Opportunities

PMI: Regional shares and leading brands 2011

Category and Geographic Oppo

Global tobacco opportunities: State and private companies

Middle East and Africa: Should look to expand in a growth region

Middle East and Africa: Adding volumes through acquisition

PMI success stories: Indonesia

PMI success stories: Philippines

Marlboro in China

PMI and CNTC joint venture

Brand Strategy

Multinational brands by price band

PMI: Overall portfolio performance

PMI: Top five brands' performance

Marlboro's performance in its top 10 markets

The Marlboro Gold family

Marlboro: Shifting sub-brands between price platforms

L&M: Stabilising after heavy declines

Parliament: 12% volume growth in 2011

Plain packaging and illicit trade: Impact on brands

Recommendations

PMI: Competitive advantage

Report Definitions

Definitions

Samples

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