Euromonitor International publishes the world's most comprehensive market research on the polishes industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

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Country Report

Polishes in Sweden

Jun 2017

Polishes registered decline in 2016, with sales falling by 1% to reach SEK65 million, in line with the category’s performance over the review period as a whole. Demand for polishes has been hit by the proliferation of products that do not require ...

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Country Report

Polishes in Japan

May 2017

Polishes in Japan recorded sales of JPY4.8 billion in 2016, the result of a 2% decline over the course of the year as overall demand decreased in all polishes categories, including floor polish, furniture polish, metal polish and shoe polish. The ...

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Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

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Country Report

Polishes in Indonesia

May 2017

Shoe polish continued to drive the overall performance of polishes in Indonesia in 2016 as it contributed 99% of polishes value sales as the category generated sales of IDR419.0 billion. Shoe polish is indeed very popular in Indonesia, especially ...

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Company Profile

Henkel AG & Co KGaA in Home Care

May 2017

Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets (with a specific review of the ...

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Country Report

Polishes in Kenya

Apr 2017

Increasing urbanisation and a rise in white-collar jobs boosted sales of polishes in 2016, particularly shoe polish, as workers had to maintain a good personal appearance. Moreover, given the extremely high unemployment rate in the country, this ...

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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

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Country Report

Polishes in Italy

Apr 2017

Polishes experienced a difficult year during 2016. Italians began to change their austere and longstanding attitudes to spending, which had endured during the prolonged economic crisis. They became less inclined to buy specialised products and those ...

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Country Report

Polishes in Cameroon

Apr 2017

All polishes categories except for metal polishes, which lacks presence in the country, saw positive current value growth in 2016, especially furniture polish. Value growth was bolstered by rising demand for more convenient products, such as those ...

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Country Report

Polishes in New Zealand

Apr 2017

2016 was another difficult year for polishes. While the increasing incorporation of stainless steel (through appliances and kitchen bench tops) helped drive growth of metal polishes, a high level of saturation and a lack of dynamism in other polishes...

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Country Report

Polishes in Taiwan

Mar 2017

Taiwan’s increasingly busy consumers have limited time for polishing and few people regard it as necessary to polish their furniture or shoes on a regular basis. In addition, information about polishes remains scarce in Taiwan, while marketing ...

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Country Report

Polishes in Hong Kong, China

Mar 2017

Polishes declined by 1% in current value terms in 2016. Long working hours left consumers with little time or energy to polish floors or furniture. Few consumers, especially young consumers, felt the need to polish floors, furniture or footwear. ...

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Country Report

Polishes in Malaysia

Mar 2017

The rising cost of living and high inflation amidst the economic slowdown have led many Malaysian consumers to seek to maintain the condition of their belongings. This, in turn, bolstered sales of shoe polish and furniture polish in 2016....

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Country Report

Polishes in the Philippines

Mar 2017

In the Philippines, sales of polishes generally depend on household cleaning habits and the use of leather footwear. Trade sources said that Filipinos have good hygiene habits, which implies that they clean their houses on a regular basis, and ...

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Country Report

Polishes in Australia

Mar 2017

Polishes declined by 2% in current value terms in 2016, to reach AUD41 million; performing slightly better compared with the CAGR seen in the review period. The continuous decline can be attributed to the continuous lack of interest amongst consumers...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Country Report

Polishes in the United Arab Emirates

Mar 2017

Population growth is driving steady demand for polishes in the country. However, 2016 witnessed slower demand for most of the categories within polishes as consumers were limiting their spending on these kinds of products. With the economic slump the...

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Country Report

Polishes in India

Mar 2017

With an increase in the number of working professionals and school-aged population, the demand for shoe polish has increased, which is the major contributor to the growth of polishes in India....

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Country Report

Polishes in Vietnam

Feb 2017

During 2016, polishes were still not attractive products for most Vietnamese consumers due to the popularity and affordability of shining services around the country. Generally, sales of polishes tend to be much stronger in big cities than in rural ...

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