Polishes

Market research on the polishes industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

The World Market for Home Care

May 2018

This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...

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Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

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Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

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Country Report

Country Report

Polishes in the United Arab Emirates

Mar 2018

Polishes registered significantly lower growth in 2017 than in previous years. Consumers appear to have compromised on these types of products in order to save money and manage their budgets. However, as the population in the United Arab Emirates is ...

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Country Report

Country Report

Polishes in Australia

Mar 2018

Australian consumers look for products that will be successful at performing the job in a fast and simple manner. For polishes, 2017 was another year of decline in terms of volume sales. Consumers no longer view polishing as an essential chore. For ...

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Country Report

Country Report

Polishes in Kenya

Mar 2018

Housing developments have increased exponentially, with special floors and metal fittings which require polishing. With the rising population of aspirational middle-income consumers, Kenyans are willing to spend more to keep their floors and ...

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Country Report

Country Report

Polishes in Japan

Mar 2018

Floor polish is set to continue registering negative growth over the forecast period and this is set to be mainly due to the increasing interest in floor cleaning systems on the one hand and the declining use of wooden floors in Japanese homes on the...

US$990
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Country Report

Country Report

Polishes in Turkey

Mar 2018

Rapid urbanisation brought about an increasing number of women entering the workforce, which resulted in less time to perform household chores. Consequently, along with the stagnating income levels, most local consumers opted for more practical and ...

US$990
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Country Report

Country Report

Polishes in Cameroon

Mar 2018

Retail current value growth in 2017 was slower than the review period CAGR. Floor polish and furniture polish remain niches in Cameroon, with demand limited to a small number of middle-to-high-income urban consumers. While there has been strong ...

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Country Report

Country Report

Polishes in Vietnam

Mar 2018

The number of office workers in Vietnam has recorded a significant increase, thanks to business expansion and the establishment of new business in cities. In addition, Vietnamese consumers are more aware of the need for a professional appearance in ...

US$990
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Country Report

Country Report

Polishes in the Philippines

Mar 2018

There are many factors that contributed to the favourable performance of floor polish in 2017. The first is the availability of products being offered. The wide variety of product choices offered by SC Johnson & Son, the leading company with a ...

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Country Report

Country Report

Polishes in Bolivia

Mar 2018

Polishes in the country is an undeveloped category, with sales continuing to decline because many of the products are not considerate essential by local consumers. In the last two years of the review period, Bolivia’s economy has rapidly decelerated;...

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Country Report

Country Report

Polishes in the United Kingdom

Mar 2018

2017 was a relatively good year for polishes, with positive growth in current value terms. Unfortunately, volume sales declined, and it was notable average price rises that contributed to the positive value sales performance. Polishes is expected to ...

US$990
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Country Report

Country Report

Polishes in France

Mar 2018

Polishes recorded current value decline in 2017 for several reasons that are set to persist over the forecast period. A lifestyle shift is noticeable. French people tend to have busy lives and busy schedules, especially those living in the city. ...

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Country Report

Country Report

Polishes in Belgium

Mar 2018

Polishes faced decline in 2017 for a number of reasons. Firstly, consumers no longer have time to use, nor want to take the time to use polishes, with polishes often being perceived as old fashioned. Secondly, the “Ikea-isation” of interior design ...

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Country Report

Country Report

Polishes in Ireland

Mar 2018

The performance of polishes remained bleak in 2017 as shrinking sales continued. This decline is predicted to continue in both value and volume terms over the forecast period. While consumer confidence and the economy will continue to improve, growth...

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Country Report

Country Report

Polishes in Ecuador

Mar 2018

Tariff surcharges, established from March 2015 for imported polishes, allowed domestic companies to gain share and boost their production, overcoming the performance of multinationals. As a result of this protectionist policy, during the review ...

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Country Report

Country Report

Polishes in Lithuania

Feb 2018

The fact that increasingly sophisticated polishes becoming more widely available and rising disposable incomes are set to support the positive performance of polishes during the forecast period. The category’s leading players are expected to invest ...

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Country Report

Country Report

Polishes in Greece

Feb 2018

Consumer lifestyles, aesthetics and fashion trends are not favourable to polishes; reflected in the continued current value decline in 2017. The furniture and flooring used in new households do not offer polishes room for growth, due to the shift ...

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