Euromonitor International publishes the world's most comprehensive market research on the polishes industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Polishes in Kenya

Apr 2017

Increasing urbanisation and a rise in white-collar jobs boosted sales of polishes in 2016, particularly shoe polish, as workers had to maintain a good personal appearance. Moreover, given the extremely high unemployment rate in the country, this ...

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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

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Country Report

Polishes in Italy

Apr 2017

Polishes experienced a difficult year during 2016. Italians began to change their austere and longstanding attitudes to spending, which had endured during the prolonged economic crisis. They became less inclined to buy specialised products and those ...

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Country Report

Polishes in Cameroon

Apr 2017

All polishes categories except for metal polishes, which lacks presence in the country, saw positive current value growth in 2016, especially furniture polish. Value growth was bolstered by rising demand for more convenient products, such as those ...

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Country Report

Polishes in New Zealand

Apr 2017

2016 was another difficult year for polishes. While the increasing incorporation of stainless steel (through appliances and kitchen bench tops) helped drive growth of metal polishes, a high level of saturation and a lack of dynamism in other polishes...

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Country Report

Polishes in Taiwan

Mar 2017

Taiwan’s increasingly busy consumers have limited time for polishing and few people regard it as necessary to polish their furniture or shoes on a regular basis. In addition, information about polishes remains scarce in Taiwan, while marketing ...

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Country Report

Polishes in Hong Kong, China

Mar 2017

Polishes declined by 1% in current value terms in 2016. Long working hours left consumers with little time or energy to polish floors or furniture. Few consumers, especially young consumers, felt the need to polish floors, furniture or footwear. ...

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Country Report

Polishes in Malaysia

Mar 2017

The rising cost of living and high inflation amidst the economic slowdown have led many Malaysian consumers to seek to maintain the condition of their belongings. This, in turn, bolstered sales of shoe polish and furniture polish in 2016....

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Country Report

Polishes in the Philippines

Mar 2017

In the Philippines, sales of polishes generally depend on household cleaning habits and the use of leather footwear. Trade sources said that Filipinos have good hygiene habits, which implies that they clean their houses on a regular basis, and ...

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Country Report

Polishes in Australia

Mar 2017

Polishes declined by 2% in current value terms in 2016, to reach AUD41 million; performing slightly better compared with the CAGR seen in the review period. The continuous decline can be attributed to the continuous lack of interest amongst consumers...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Country Report

Polishes in the United Arab Emirates

Mar 2017

Population growth is driving steady demand for polishes in the country. However, 2016 witnessed slower demand for most of the categories within polishes as consumers were limiting their spending on these kinds of products. With the economic slump the...

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Country Report

Polishes in India

Mar 2017

With an increase in the number of working professionals and school-aged population, the demand for shoe polish has increased, which is the major contributor to the growth of polishes in India....

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Country Report

Polishes in Vietnam

Feb 2017

During 2016, polishes were still not attractive products for most Vietnamese consumers due to the popularity and affordability of shining services around the country. Generally, sales of polishes tend to be much stronger in big cities than in rural ...

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Country Report

Polishes in Pakistan

Feb 2017

Shoe polish continued to account for the majority of value sales in polishes in Pakistan in 2016 with it growing by 15% in current value terms....

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Country Report

Polishes in Estonia

Feb 2017

The current value growth of 3% seen in polishes in 2016 was slightly below the CAGR seen in the review period as a whole, which included a period of higher inflation early in this period. Indeed, in value terms at constant 2016 prices, growth was ...

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Country Report

Polishes in Austria

Feb 2017

The performance of polishes was impacted by several factors in 2016. The most significant revolved around modern lifestyles, which limited the amount of free time for many consumers. Due to busy schedules, many consumers opted for low-maintenance ...

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Country Report

Polishes in Germany

Feb 2017

German consumers are increasingly purchasing products that offer general cleaning, which is having a negative effect on polishes. In particular, this is the case for metal polishes, where multi-purpose cleaners may have cannibalised its sales. This ...

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Country Report

Polishes in Spain

Feb 2017

No big surprises took place in polishes in Spain in 2016. It continued its negative growth path in 2016 although at a slower pace than in the previous year. During 2016, sales saw polishes’ importance decline by 4% in current value terms....

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Country Report

Polishes in the United Kingdom

Feb 2017

In 2016, while current value growth of floor polish was boosted somewhat by an upsurge in UK construction activity, this growth was hampered significantly by competition from more-convenient wipes, as well as wash and wax products. As disposable ...

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