Population

Market research on population behaviour including population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.
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Strategy Briefing

Strategy Briefing

Update on Our Top 10 Global Consumer Trends for 2018: Clean Lifer Profile

May 2018

Clean Lifers, for whom minimalism and integrity is key to spending patterns, was one of our Top 10 Global Consumer Trends 2018. This update digs deeper into Euromonitor’s Lifestyle Survey to give a better profile of 20-29 behaviour patterns....

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Strategy Briefing

Strategy Briefing

Childrenswear in Asia Pacific

May 2018

Asia Pacific is accounting for a growing share of global sales of childrenswear. Despite declining unit prices and slowing birth rates, it remains dynamic thanks to rising disposable incomes combined with the growing popularity of fast fashion and ...

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Strategy Briefing

Strategy Briefing

Generation Z: The Next Wave of Consumers

May 2018

Generation shifts are occurring at a fast pace and the world will soon experience the rise of Generation Z (born between 1995 and 2009), which represents the largest consumer base through to 2030. Despite their young age and limited income today, Gen...

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Future Demographic

Future Demographic

China in 2030: The Future Demographic

May 2018

In 2030, the population of China will reach 1.4 billion, an increase of 4.0% from 2017. Plummeting rates of natural change, as a result of increasing death rates and falling birth rates, will be responsible for a continuous slowdown in growth. China ...

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Future Demographic

Future Demographic

Azerbaijan in 2030: The Future Demographic

May 2018

In 2030, the population of Azerbaijan will reach 10.7 million, a rise of 9.5% from 2017. Relatively high birth rates, combined with increasing life expectancy, will contribute to the population increase in 2017-2030. Baku dominates the urban ...

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Future Demographic

Future Demographic

Turkey in 2030: The Future Demographic

May 2018

In 2030, the population of Turkey will reach 88.2 million, an increase of 10.5% from 2017. Falling birth rates and fertility, alongside negative net migration for much of the 2017-2030 period, mean that population growth will be slowing down whilst ...

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Future Demographic

Future Demographic

Belarus in 2030: The Future Demographic

May 2018

In 2030, the population of Belarus will reach 9.3 million, a decrease of 1.8% from 2017. Population decline over this period will be driven by increasingly negative natural change, with births declining rapidly due to a drop in the number females of ...

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Strategy Briefing

Strategy Briefing

Top 5 Countries with the Largest Vegetarian Populations

Apr 2018

Insight into consumer diet trends and their market sizes can help businesses to adapt their product offers and build up business strategies. Vegetarianism is rising in developed and emerging economies due to growing health, ethical and environmental ...

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Strategy Briefing

Strategy Briefing

Millennials: Selling Home and Garden to Generation Rent

Apr 2018

In 2018, the last of the millennial generation will be reaching their mid-20s. This generation possesses characteristics distinct from Baby Boomers and Generation X, having grown up in a digital-first world. However, millennials face a sea of ...

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Future Demographic

Future Demographic

Vietnam in 2030: The Future Demographic

Mar 2018

In 2030 the population of Vietnam will reach 106 million an increase of 11.2% from 2017. The increasing population is influenced by factors such as a relatively high (albeit declining) birth rate and increasing life expectancy which mitigate the ...

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Strategy Briefing

Strategy Briefing

Improving Consumer Health Prospects and Market Implications

Mar 2018

Consumer health prospects are improving, as reflected by a global rise in the survival rate to age 65, most significantly in emerging and developing countries. This trend has been backed by rising income and better education and healthcare. Improved ...

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Future Demographic

Future Demographic

The United States of America (USA) in 2030: The Future Demographic

Mar 2018

In 2030, the population of the USA will reach 354 million, an increase of 8.7% from 2017. Population growth will continue to decelerate up to 2030 due to declining natural change, while net migration should remain relatively stable. Increasing life ...

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Future Demographic

Future Demographic

Japan in 2030: The Future Demographic

Mar 2018

In 2030, the population of Japan will reach 120 million, a decline of 5.6% from 2017. Depopulation and a rapidly ageing population mean that Japan is undergoing a demographic crisis that is set to worsen up to 2030. Nearly one-in-three people will be...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Latin America

Mar 2018

The middle class in Latin America continues to expand, and consumers increasingly enjoy rising disposable incomes, driving growing demand for a wide range of goods and services. The population is ageing, as a result of declining birth rates and ...

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Future Demographic

Future Demographic

Russia in 2030: The Future Demographic

Mar 2018

In 2030, the population of Russia will reach 142 million, an overall decline of 1.4% from 2017. Increasingly negative natural change after 2017, due to falling births and increasing deaths, means that positive net migration will no longer be able to ...

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Future Demographic

Future Demographic

Canada in 2030: The Future Demographic

Feb 2018

In 2030, the population of Canada will reach 41.1 million, an increase of 12.2% from 2017. Natural change will decline over this time causing population growth to slow, subsequently net migration will become more important accounting for around three...

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Strategy Briefing

Strategy Briefing

Households and Millennials

Feb 2018

The Millennial generation (persons reaching young adulthood around the year 2000) is making a major impact on households, with a strong preference for energy efficiency, renewable consumption, smart-home technology, comfortable surroundings, and ...

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Future Demographic

Future Demographic

Australia in 2030: The Future Demographic

Feb 2018

In 2030, the population of Australia will reach 29.8 million, an increase of 21.5% from 2017. Falling birth rates mean that the proportion of younger age groups in the population will continue to shrink in 2017-2030, while the share of older groups ...

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Future Demographic

Future Demographic

Australasia in 2030: The Future Demographic

Feb 2018

In 2030, the population of Australasia will reach 35.3 million, an increase of 24.5% from 2015. Strong growth in all population groups, particularly older groups, in 2015-2030 is influenced by high net migration, rising life expectancy and increasing...

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Future Demographic

Future Demographic

France in 2030: The Future Demographic

Feb 2018

In 2030, the population of France will reach 67.7 million, an increase of 4.4% from 2017. Although population growth will slow down over this timeframe, it will be faster than the regional average due to comparatively high, albeit declining, birth ...

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