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Population

Euromonitor International provides comprehensive market research on population behaviour.

Our analysis looks at population shifts, ageing, men and women, marriage and divorce, births and fertility, life expectancy and deaths, migration, diversity, urbanisation and cities.

Further analysis by topic:

Consumer Lifestyles

Digital Consumer

Households

Income and Expenditure

We also report on; National Economies, all Consumer Industries and Commercial Industrial supply chains.

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Strategy Briefing

Millennials: Selling Home and Garden to Generation Rent

Apr 2018

In 2018, the last of the millennial generation will be reaching their mid-20s. This generation possesses characteristics distinct from Baby Boomers and Generation X, having grown up in a digital-first world. However, millennials face a sea of ...

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Future Demographic

Vietnam in 2030: The Future Demographic

Mar 2018

In 2030 the population of Vietnam will reach 106 million an increase of 11.2% from 2017. The increasing population is influenced by factors such as a relatively high (albeit declining) birth rate and increasing life expectancy which mitigate the ...

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Strategy Briefing

Improving Consumer Health Prospects and Market Implications

Mar 2018

Consumer health prospects are improving, as reflected by a global rise in the survival rate to age 65, most significantly in emerging and developing countries. This trend has been backed by rising income and better education and healthcare. Improved ...

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Future Demographic

The United States of America (USA) in 2030: The Future Demographic

Mar 2018

In 2030, the population of the USA will reach 354 million, an increase of 8.7% from 2017. Population growth will continue to decelerate up to 2030 due to declining natural change, while net migration should remain relatively stable. Increasing life ...

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Future Demographic

Japan in 2030: The Future Demographic

Mar 2018

In 2030, the population of Japan will reach 120 million, a decline of 5.6% from 2017. Depopulation and a rapidly ageing population mean that Japan is undergoing a demographic crisis that is set to worsen up to 2030. Nearly one-in-three people will be...

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Strategy Briefing

Consumer Lifestyles in Latin America

Mar 2018

The middle class in Latin America continues to expand, and consumers increasingly enjoy rising disposable incomes, driving growing demand for a wide range of goods and services. The population is ageing, as a result of declining birth rates and ...

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Future Demographic

Russia in 2030: The Future Demographic

Mar 2018

In 2030, the population of Russia will reach 142 million, an overall decline of 1.4% from 2017. Increasingly negative natural change after 2017, due to falling births and increasing deaths, means that positive net migration will no longer be able to ...

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Future Demographic

Canada in 2030: The Future Demographic

Feb 2018

In 2030, the population of Canada will reach 41.1 million, an increase of 12.2% from 2017. Natural change will decline over this time causing population growth to slow, subsequently net migration will become more important accounting for around three...

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Strategy Briefing

Households and Millennials

Feb 2018

The Millennial generation (persons reaching young adulthood around the year 2000) is making a major impact on households, with a strong preference for energy efficiency, renewable consumption, smart-home technology, comfortable surroundings, and ...

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Future Demographic

Australia in 2030: The Future Demographic

Feb 2018

In 2030, the population of Australia will reach 29.8 million, an increase of 21.5% from 2017. Falling birth rates mean that the proportion of younger age groups in the population will continue to shrink in 2017-2030, while the share of older groups ...

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Future Demographic

Australasia in 2030: The Future Demographic

Feb 2018

In 2030, the population of Australasia will reach 35.3 million, an increase of 24.5% from 2015. Strong growth in all population groups, particularly older groups, in 2015-2030 is influenced by high net migration, rising life expectancy and increasing...

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Future Demographic

France in 2030: The Future Demographic

Feb 2018

In 2030, the population of France will reach 67.7 million, an increase of 4.4% from 2017. Although population growth will slow down over this timeframe, it will be faster than the regional average due to comparatively high, albeit declining, birth ...

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Strategy Briefing

Global Overview of Infrastructure

Jan 2018

Globally, infrastructure growth has varied across categories and regions, with digital infrastructure recording the most robust development, while water and transport have not grown to match actual needs. Although developed countries lead in the ...

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Strategy Briefing

The Impact of Demographics on European Retailing: 2000-2030

Jan 2018

Demographic and macroeconomic changes may be slow, but they are as big as they are inevitable. Smart retailers in Europe will need to have a firm grasp on how the regions in which they are present are evolving, and what the customer base of the ...

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Future Demographic

Italy in 2030: The Future Demographic

Jan 2018

In 2030, the population of Italy will reach 59.9 million, a decrease of 1.2% from 2017. Positive net migration will no longer be able to hold back depopulation over this period, as negative natural change becomes more pronounced. Rapid population ...

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Strategy Briefing

Size Matters: The Global Fight Against Obesity

Dec 2017

Despite global interest in health prevention and wellness, waistlines continue to expand, and as a result obesity and associated problems such as type-2 diabetes and heart disease are reaching alarming proportions, placing an increasing burden on ...

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Future Demographic

The World in 2030: The Future Demographic

Dec 2017

The global population is expected to reach 8.5 billion by 2030, a rise of 16.6% from 2015. This represents a slowdown in growth as a result of declining natural change. Population ageing will continue to be a key influence on global population change...

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Future Demographic

Serbia in 2030: The Future Demographic

Dec 2017

In 2030, the population of Serbia will reach 6.5 million, a decrease of 8.1% from 2015. Long-term population decline in Serbia is being driven by low fertility and a declining number of women of childbearing age causing birth rates to fall further. ...

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City Review

Budapest City Review

Dec 2017

In 2016, Budapest accounted for 48% of Hungary's GDP and was home to nearly 30% of the country's population. With GDP per capita double that elsewhere in Hungary, Budapest lags 24% behind Prague and 57% behind Vienna, in Central Europe, by wealth. ...

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City Review

Skopje City Review

Dec 2017

Skopje stands as Macedonia's economic powerhouse, generating 43% of the country's total GDP in 2016. Throughout 2011-2016 the capital's economic scene was characterised by the growth of Free Economic Zones (manufacturers such as Van Hool, Visteon, ...

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