The leading players in this category have used e-commerce to promote their products for much of the review period. Looking ahead, established and emerging players will vie for share by increasing their online presence and adopting aggressive price promotions through events such as cyber days.
Hypermarkets remains the main distribution channel for portable players in 2023, accounting for almost half of all sales. This channel has the capacity to offer a wide range of products across the price spectrum.
While smartphones are largely responsible for diminishing demand for portable media players overall, this is not the only threat on the horizon. Smartwatches also offer several advantages over most products within portable media players: they are multifunctional, modern and stylish and, more importantly, more portable than many other types of portable players.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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