Wireless speakers is set to remain the most dynamic portable players category in Israel over the forecast period, as well as one of the best performing areas of the wider consumer electronics market. While volume growth will gradually slow as demand matures, it will continue to profit from the ongoing migration to streaming services and increasing appreciation for the connectivity and portability of these devices.
JBL should retain its leading position in wireless speakers over the forecast period thanks to its early mover advantage, trusted reputation for high performance standards and a broad product range that spans multiple price points. However, as occurred during the review period, its volume share is expected to decline steadily as competition intensifies.
Portable media players will continue to see volume sales decline at double-digit rates over the forecast period due to cannibalisation by other devices and streaming services. The category’s negative prospects will deter new entrants and prompt more players to withdraw, while launches by those that remain are likely to be few and far between.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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