In the past 20 years, Italians have been increasing their participation in fitness and sports activities. This trend has been underpinned by the continued rise in health awareness and was significantly boosted by the shift towards remote working resulting from the COVID-19 crisis.
From the end of 2023, the so-called 18app granting EUR500 to all youngsters when they officially become adults will no longer be in place on its initial terms, meaning that it will be granted only to a more limited number of eligible applicants. This is expected to have a negative impact on sales of different cultural products such as music, video and books.
Increased consumer interest in smart homes will be key to rising demand for smart speakers during the forecast period, with increased connectivity between devices, such as smart TVs and smart speakers, set to be facilitated by the continued rollout of 5G mobile networks. Although Italy is still behind in terms of the development of e-commerce, in the future this is also increasingly expected to take place via smart speakers.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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