Prices of premium beauty and personal care are expected to stabilise from 2024 and this is likely to have a positive impact on consumer demand for premium BPC products. Indeed, while competition from mass products will remain strong, consumers are likely to feel more relaxed when it comes to spending higher amounts on premium products.
Dermocosmetics brands, such as Avène, Ducray and La Roche-Posay, are set to keep gaining value share over the forecast period, especially in categories such as hair care and skin care. This can be linked to improvements in consumer purchasing power and the wider availability of dermocosmetics in retail stores, although notably health and personal care stores such as Medi-Market.
The desire for natural beauty products is expected to stimulate new launches and demand for dermocosmetics within colour cosmetics. Indeed, consumers are likely to place a high value on the positive impact of dermocosmetic products on their skin, body, and health.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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