Sales of premium beauty and personal care are expected to see positive value growth over the forecast period in Croatia, albeit at a gradually decelerating rate. Even though the economic impact of the COVID-19 pandemic and war in Ukraine on premium brands has been by far greater than any recession, there are signs that the beauty industry may prove relatively resilient.
Croatian e-commerce is growing fast but has not yet reached its full potential as most premium purchases are still concentrated around the country’s capital, which is the most developed location in terms of logistics. With a growing number of e-commerce retailers and the expanding reach of logistics, e-commerce sales of premium beauty and personal care should see further growth in the forecast period.
Strong media coverage will be another notable driver for premium beauty and personal care products, with digital media playing a starring role. Brands cannot survive without a social media presence in today’s digital era.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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