Premium beauty and personal care is expected to witness negative constant value growth at the start of the forecast period, as consumption patterns return to normal levels following the sharp growth spike in 2021. High inflation will also remain an issue in 2023 impacting consumption of premium products which are considered a less essential item for many consumers during periods of economic difficulty.
Although e-commerce was a less popular option for premium beauty and personal care in 2022, premium e-commerce value sales are set to continue rising over the forecast period, putting pressure on all store-based retail channels. The pace of growth in e-commerce will remain lower than what was seen during the pandemic, as many consumers return to their previous shopping habits in-store.
Natural beauty will remain one of the main overarching trends in premium beauty and personal care over the forecast period with brands embracing natural, organic and vegan product qualities, as well as others such as cruelty free and sustainable packaging with reduced plastic and waste. As consumer demands increase and competition rises in the mass segment, manufacturers will seek to stay one step ahead by bringing cutting edge innovations to the table.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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