Premium beauty and personal care sales are set to continue to grow - assuming that the COVID-19 situation continues to improve and that there will be an official end of the crisis. Value growth will also be linked to retail price increases, especially within perfumeries, in the short term.
Although maintaining healthy and youthful looking skin will remain important to Italian consumers, they have become increasingly attentive to their hair and wanting to show off strong, shiny and well styled hair since the onset of the COVID-19 crisis because their hair remained visible during the pandemic even while their faces were obscured because they were wearing masks. Italian consumers are increasingly coming to the conclusion that hair deserves the same attention that is paid to the skin.
From 2022, Dolce & Gabbana opted to internalise its beauty business in Italy, ending its long licence agreement with Shiseido in all countries excluding France and including Italy at the end of 2021. In 2022, it created the Dolce & Gabbana Beauty division, with its headquarters in Italy and is set to launch its first creation in 2023.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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