Increasing demand for premium products is expected to continue despite inflation and shrinking purchasing power. While Poles will remain price sensitive, most will be unwilling to give up their favourite premium beauty and personal care products.
Premium dermocosmetics beauty and personal care will continue to benefit from consumer demand over the forecast period. Consumers appreciate that these products not only take care of their hair, face and bodies, but are also able to help treat certain dermatological problems.
The consumer base of those purchasing premium beauty and personal care will gradually grow. Moreover, it will include a wider audience and not just those on high incomes.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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