The influence of social media on the sales of premium beauty and personal care is becoming increasingly significant, especially in small categories. This trend can be attributed to several reasons.
There is an increasing willingness among local consumers to spend more on premium beauty and personal care products that offer a luxurious experience and bring them joy. This trend is driven by the rising emphasis on self-care and a desire for products that provide not only functionality but also an indulgent experience.
AI (artificial intelligence), is playing an increasingly important role in premium beauty brands. One way in which AI is being used is to personalise beauty recommendations for individual customers.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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