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Global Briefing

Pricing in the Global Tobacco Industry: Prices Will Rise but Will Profits Follow?

Jan 2012

Price: US$2,000

About this Report

About this Report

The effect of price rises on cigarette volumes and the level of price elasticity of demand – the extent to which higher prices make smokers consume less – is becoming increasingly vital to the tobacco industry, as is the related concept of pricing strength and the question – how long can the industry keep increasing value sales while profits fall by persuading consumers to trade up rather than trade down?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

How price drives the tobacco industry

The impact of pricing on the global cigarettes market

The strength of the tobacco market is founded on price

Pricing outlook: Bullish forecast

Regional pricing outlook

Pricing: future paths

Cigarette Pricing Overview

Price: Who decides?

Key pricing features

Price the primary instrument

What drives price?

Tax and price

Germany: Higher price leads to higher illicit – yes … but

Cigarettes Price Analysis by Region

Regional price comparisons: Big pricing variations

Regional price growth comparisons

Western Europe: Pricing trends and prospects

Western Europe: Pricing trend variations

Eastern Europe: Major smoking region reacts to price

Eastern Europe: Smoking cultures resist price

Case study: Russia

Russia: High prevalence, low price

North America: US holds the premium line

Latin America: Value driven by Brazil

Latin America: Testing the price elasticity hypothesis

Asia Pacific: China shapes price and volume trends

Asia Pacific: Price vs smoking culture

Australasia: Volumes respond to price rises

Middle East and Africa: Low price, high growth

Middle East and Africa: The least price sensitive region

Case study: Egypt

Egypt: Big changes

Cigarette Price Band Analysis

Western Europe: Price band analysis and outlook

Eastern Europe: Price band analysis and outlook

Latin America: Price band analysis and outlook

North America: Price band analysis and outlook

Asia Pacific: Price band analysis and outlook

Middle East and Africa: Price band analysis and outlook

Company Pricing Strategies

Pricing and premiumisation

Global flagship brands and premiumisation

Pricing strategies: Economy and super-premium appeal

Price-based innovation in Philippines

How Japan Tobacco dealt with the price rise of October 2010

Pricing Conclusions

Pricing stop press: General direction upwards in 2011

Pricing and the industry: Outlook

Case study: PMI – can pricing continue to work its magic?

PMI in EEMA region

Pricing: The future

Samples

Pricing-in-the-Global-Tobacco-Industry.jpg

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