55 pages, Jan 2012
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The effect of price rises on cigarette volumes and the level of price elasticity of demand – the extent to which higher prices make smokers consume less – is becoming increasingly vital to the tobacco industry, as is the related concept of pricing strength and the question – how long can the industry keep increasing value sales while profits fall by persuading consumers to trade up rather than trade down?
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.