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Global Briefing

Pricing in the Global Tobacco Industry: Prices Will Rise but Will Profits Follow?

Jan 2012

Price: US$2,000

About this Report

About this Report

The effect of price rises on cigarette volumes and the level of price elasticity of demand – the extent to which higher prices make smokers consume less – is becoming increasingly vital to the tobacco industry, as is the related concept of pricing strength and the question – how long can the industry keep increasing value sales while profits fall by persuading consumers to trade up rather than trade down?

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key Findings

How price drives the tobacco industry

  • Key Findings

The impact of pricing on the global cigarettes market

  • Key Findings

The strength of the tobacco market is founded on price

  • Key Findings

Pricing outlook: Bullish forecast

  • Key Findings

Regional pricing outlook

  • Key Findings

Pricing: future paths

  • Key Findings

Cigarette Pricing Overview

Price: Who decides?

  • Cigarette Pricing Overview

Key pricing features

  • Cigarette Pricing Overview

Price the primary instrument

  • Cigarette Pricing Overview

What drives price?

  • Cigarette Pricing Overview

Tax and price

  • Cigarette Pricing Overview

Germany: Higher price leads to higher illicit – yes … but

  • Cigarette Pricing Overview

Cigarettes Price Analysis by Region

Regional price comparisons: Big pricing variations

  • Cigarettes Price Analysis by Region

Regional price growth comparisons

  • Cigarettes Price Analysis by Region

Western Europe: Pricing trends and prospects

  • Cigarettes Price Analysis by Region

Western Europe: Pricing trend variations

  • Cigarettes Price Analysis by Region

Eastern Europe: Major smoking region reacts to price

  • Cigarettes Price Analysis by Region

Eastern Europe: Smoking cultures resist price

  • Cigarettes Price Analysis by Region

Case study: Russia

  • Cigarettes Price Analysis by Region

Russia: High prevalence, low price

  • Cigarettes Price Analysis by Region

North America: US holds the premium line

  • Cigarettes Price Analysis by Region

Latin America: Value driven by Brazil

  • Cigarettes Price Analysis by Region

Latin America: Testing the price elasticity hypothesis

  • Cigarettes Price Analysis by Region

Asia Pacific: China shapes price and volume trends

  • Cigarettes Price Analysis by Region

Asia Pacific: Price vs smoking culture

  • Cigarettes Price Analysis by Region

Australasia: Volumes respond to price rises

  • Cigarettes Price Analysis by Region

Middle East and Africa: Low price, high growth

  • Cigarettes Price Analysis by Region

Middle East and Africa: The least price sensitive region

  • Cigarettes Price Analysis by Region

Case study: Egypt

  • Cigarettes Price Analysis by Region

Egypt: Big changes

  • Cigarettes Price Analysis by Region

Cigarette Price Band Analysis

Western Europe: Price band analysis and outlook

  • Cigarette Price Band Analysis

Eastern Europe: Price band analysis and outlook

  • Cigarette Price Band Analysis

Latin America: Price band analysis and outlook

  • Cigarette Price Band Analysis

North America: Price band analysis and outlook

  • Cigarette Price Band Analysis

Asia Pacific: Price band analysis and outlook

  • Cigarette Price Band Analysis

Middle East and Africa: Price band analysis and outlook

  • Cigarette Price Band Analysis

Company Pricing Strategies

Pricing and premiumisation

  • Company Pricing Strategies

Global flagship brands and premiumisation

  • Company Pricing Strategies

Pricing strategies: Economy and super-premium appeal

  • Company Pricing Strategies

Price-based innovation in Philippines

  • Company Pricing Strategies

How Japan Tobacco dealt with the price rise of October 2010

  • Company Pricing Strategies

Pricing Conclusions

Pricing stop press: General direction upwards in 2011

  • Pricing Conclusions

Pricing and the industry: Outlook

  • Pricing Conclusions

Case study: PMI – can pricing continue to work its magic?

  • Pricing Conclusions

PMI in EEMA region

  • Pricing Conclusions

Pricing: The future

  • Pricing Conclusions

Samples

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