About this Report
In the absence of volume sales growth, the tobacco industry relies on pricing strength and product mix improvements via innovation to keep profits rising. However, pricing strength is threatened by brand killers such as illicit trade and the ultimate tobacco control measure – plain packaging, which could cause the commodification of cigarettes and eviscerate profit growth. Does the future thus lie in alternatives such as RYO or non-tobacco cigarettes?
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
