61 pages, Nov 2012
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In the absence of volume sales growth, the tobacco industry relies on pricing strength and product mix improvements via innovation to keep profits rising. However, pricing strength is threatened by brand killers such as illicit trade and the ultimate tobacco control measure – plain packaging, which could cause the commodification of cigarettes and eviscerate profit growth. Does the future thus lie in alternatives such as RYO or non-tobacco cigarettes?
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.