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Global Briefing

Private Label in Coffee

Dec 2011

Price: US$2,000

About this Report

About this Report

Though overall coffee sales did not suffer through the recent recession years of 2008-2010, consumers are more aware than ever of price points. This reports seeks to identify the role private label currently plays in the context of global coffee sales, the factors behind its success or lack thereof by region, and strategies that will be key to meeting the continued challenge that private label will pose to brand manufacturers over the 2010-2015 period.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Regional Performance

Steady sales performance in recession

Regional significance of private label varies

Tale of two markets in North America

Private label firmly established in Western Europe

Rapid gains in Eastern Europe for private label

Private label top brands

Brand Case Studies

Aldi in Germany

Aldi in Germany

Price increases create more space for private label

Competing against the discount format

Private l abel coffee in Switzerland

Several domestic players with a strong position

Hypermarket players have impact in Switzerland

Branded coffee can differentiate through sourcing

Tough competitive environment remains

Canada and Australia: Regional differences from similar consumers

Instant coffee prominence dilutes effectiveness of private label

Private label thrives in fresh coffee while Nescafé leads instant

Low private label sales in Australia

Link between retailer presence and private label sales in Canada

Private label threat differs among cultures

Channel Expansion

Coffee distribution shows emergence of private label channels

Regional distribution reveals future growth markets

Conclusions

Steps to meet private label threat

Report Definitions

Definitions

Samples

Private-Label-in-Coffee.jpg

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