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Global Briefing

Private Label – Where Does It Work, Where Will It Work in Future?

Mar 2010

Price: US$2,000

About this Report

About this Report

Private label sales grew on a global basis recently. Sales however centre on Western Europe and North America, although private label is gaining ground in emerging countries and certain product categories. The economic downturn gave sales a short-term boost and retailers cut back on brands to give private label ranges more shelf space. The future thus seems to belong to retailers. Can private label take over every product category and can manufacturers compete in a retailer-centric world?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Objectives of the Global Briefing

Private Label Products Find Their Place

Downturn Has Aided Private Label Growth

Consumers Turn to Private Label Products During Downturn

Private Label Manufacturers Boosted by Downturn

Retailing Development Aids Private Label Growth

Retailer vs Manufacturer Disputes Grow in Visibility in 2009

2008/2009, Year of the Discount Brand “Re-Invention”

Wal-Mart, Tesco and Carrefour Expand Their Discount Ranges

Success and Failure Highlight Private Label’s Future Problems

Where Private Label Does Well – Geographically

Where Private Label Does Well, Geographically

Western Europe – Private Label’s Historic Home

Germany – Where Discounters Make Their Presence Felt

Finland and Norway Buck The Private Label “Rules”

Spotlight on Finland and Norway

Finland and Norway – Private Label Share is Low

Western Europe Retailers Export Private Label Strategies East

Russia: The Next Frontier For Private Label in Eastern Europe

Asia Pacific – Private Label Struggles to Take Off

Case Study: Japan – The Odd One Out in Asia Pacific

Indian Retailers Look to Exploit Private Label Potential

Where Private Label Does Well – Product Wise

Products Where Private Label Does Well

Innovative Sectors Keep Private Label at Bay…

…While Consumer Perception Plays Important Role Too

Where Innovation Has Died, Private Label Reigns…

…While Where Innovation is High, Brands Fight Back

Case Study: Private Label in Home Care

Where Consumers Care About Quality: Alcoholic Drinks

Consumers and Quality: Beauty and Personal Care

Conclusion – Where Next For Private label?

Macroeconomics Expected to Play a Part in the Short Term

Modernising Grocery Markets Set to Aid Growth

Western Retailers to Aid Pace of Development

The Outlook For Private Label Growth by Country

Where Next For Private Label? Longer Term Possibilities

Switzerland – What Private Label Has to Aim At

Conclusion – Where Next For Private Label?

How Would US Market Look if it Followed Switzerland’s Lead?

Wal-Mart’s Project Impact and Private Label Sales

Wal-Mart’s Project Impact Spreads to Other Retailers

Private Label as Differentiator?

Case Study: Safeway – Private Label as Brands

Manufacturers Get Opportunity to Fight Back: Alice.com

Can Manufacturers Afford to Sidestep Retailers?

Can’t Beat Them? Join Them! Brands Tie Up With Retailers

The Private Label Balancing Act

Definitions of the Report

Definitions

Samples

Private Label Where Does It Work.jpg

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