About this Report
With the probiotic industry on the regulatory battlefield, facing the possibility of having to remove the word “probiotic” from food labels in the EU, 2011 saw surprisingly rapid growth in the emerging markets of Brazil and China, and a strong performance in the US, with per capita consumption of probiotic supplements set to double and overtake that of Japan by 2016. This report is the third in the probiotic series, focusing on the 2011 performance of pro/pre biotic yoghurt and supplements.
With the probiotic industry on the regulatory battlefield, facing the possibility of having to remove the word probiotic from food labels in the EU, 2011 saw surprisingly rapid growth in the emerging markets of Brazil and China, and a strong performance in the US, with per capita consumption of probiotic supplements set to double and overtake that of Japan by 2016. This report is the third in the probiotic series, focusing on the 2011 performance of pro/pre biotic yoghurt and supplements.
