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Global Briefing

Probiotics and Prebiotics : Moving Beyond Digestive Health – Opportunities and Challenges

Dec 2010

Price: US$2,000

About this Report

About this Report

Probiotics already feature strongly in the nutraceuticals market due to the popularity of probiotic yoghurts, and as technological challenges are being overcome and consumer awareness continues to rise, probiotics are also increasingly moving beyond dairy. With science uncovering ever more health benefits associated with probiotics, they could become one of the most versatile functional ingredients of all times; providing regulatory hurdles can be overcome.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Outlook

Probiotics Will Continue to Grow

Pro/Pre Biotics : Performance 2010-2014

New Target Groups

Future Direction of Pro/Pre Biotics in Food and Beverages

Novel Probiotic Product Examples

Asia Pacific: More Than Just Pro/Pre Biotic Yoghurt

Future Direction of Pro/Pre Biotics in Dietary Supplements

Focus Area: Probiotic Oral Care Products

Probiotic Oral Care Products: Further Developments

Global Opportunities in Functional Gum

Focus Area: Probiotic Juice

Probiotic Juice: Further Developments

Emerging Opportunity: Weight Management

Yoghurt and Meal Replacement First in Line

Emerging Opportunity for Pro/Pre Biotics : Skin Health

Probiotic Sanitary Protection: Too Good to Be True?

Regulations

Main Challenges to Be Overcome

Doubts Over Efficacy Constrains Growth in Probiotic Industry

Differences in Legislative Environment

EU Regulation: The Story So Far …

EFSA's Approach to Probiotic Claims

13.1 Health Claims: Examples of Reasons for Rejection

13.5 Health Claims: Examples of Reasons for Rejection

Approved 'Yoghurt Cultures and Improved Lactose Digestion'

EFSA Opened Dialogue with Stakeholders

EFSA: What Approach to Take?

Competition from Sour Milk Drinks

New Market Strategies Pave Way to Future Growth

Final Conclusions

Report Definitions

Data Parameters and Definitions

Health and Wellness Category Definitions

Health and Wellness Product Coverage

Samples

HW_Pro-PrebioticsDigestiveHealth-OppChallenge.jpg

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