Processed meat, seafood and alternatives to meat will perform slightly better in the forecast period, in retail volume terms, mainly due to the expected recovery of chilled processed red meat, and people's growing need for convenience. Urbanisation and the growth in people living alone will change consumption patterns with more consumers seeking quick and easy solutions, like chilled meatballs, sausages and various types of perishable, non-perishable and smoked packaged meat.
Retail prices will remain high at the start of the forecast period, with some consumers remaining focused on buying cheaper products and seeking out promotions, although consumers will be keen not to compromise on quality. it is becoming increasing evident that consumers are concerned about the use of artificial preservatives in processed meat.
Young people will be the main driver of the meat and seafood substitutes category, with positive development predicted over the forecast period shaped by health and environmental concerns. As the smallest category, it is expected to witness double-digit volume growth as prices stabilise.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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