Over the forecast period, Kerry Group is expected to continue its strong presence in the processed meat arena in Ireland. While this product area is experiencing slower growth due to health and environmental concerns about high meat consumption and competition from meat alternatives, Kerry Group’s well-established performance and collaboration with local farmers will likely support its position.
Over the forecast period, processed seafood in Ireland is expected to see trends towards premiumisation and differentiation, with local consumers willing to pay more for high-quality, authentic and traceable products that offer a unique taste experience. Additionally, products catering to specific dietary needs and preferences, such as gluten-free, low-sugar and organic options, are likely to gain popularity.
Processed meat alternatives is also expected to see significant innovation and growth, driven by the rising popularity of vegetarianism, veganism and flexitarianism and improvements in the taste, texture and nutritional content of plant-based products. As consumers become increasingly aware of the environmental and ethical impacts of animal-based products, the demand for alternatives that can mimic the taste, texture, and nutritional value of meat and seafood is set to rise.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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