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Company Profile

Procter & Gamble Co, The in Consumer Appliances

Jun 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Share slips due to strong focus on less dynamic markets

Financial assessment

SWOT – The Procter & Gamble Company

Key strategic objectives and challenges

P&G’s strategic objectives and challenges

Competitive Positioning

Procter & Gamble under-performs the industry

P&G loses out to those with strong presence in emerging markets

Top 10 global companies in small appliances

Market Assessment

P&G needs to strengthen efforts in emerging markets

P&G’s regional presence in small appliances and growth prospects

Non-essential nature affects small appliances

P&G’s category presence in small appliances and growth prospects

Category and Geographic Opportunities

Emerging markets will drive personal care growth

P&G’s regional presence in personal care and growth prospects

Brand strength drives personal care success

P&G’s category presence in personal care and growth prospects

P&G maintains leadership in oral hygiene

Innovation helps to protect prices in developed markets

Body shavers potential remains unfulfilled

Case study: Potential for body shavers in China

Top body shavers markets by format in 2010

Asia Pacific still defined by China in the short term

P&G’s geographical presence in Asia Pacific and growth prospects

Brand focus in core categories way forward in China

P&G’s category presence in China and growth prospects

Eastern Europe falls to Braun

Strong brand equity the way forward for P&G in Eastern Europe

Russian development may be one for the long term

P&G’s category and presence in Russia and growth prospects

Production and Sales

P&G - coverage in main markets and performance

P&G top 10 markets by volume

P&G - emerging market manufacturing sites by country

Production and operational strategies

Brand Strategy

P&G increases focus on health and beauty

Braun

Personal care appliances is Braun’s main focus

Crest SpinBrush

Imitations hinder growth for Crest SpinBrush

Recommendations

Take advantage of its strengths

Samples

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