Company Profile

Procter & Gamble Co, The in Pet Care

| Pages: 35

Price: US$525

About this Report

Procter & Gamble has experienced a challenging period in pet care, given difficult economic conditions, product recalls and the pet care giant Mars and Nestlé increasingly targeting its territory in premium products. This profile examines strategies Procter & Gamble can implement to counteract these issues

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Premium speciality for Procter & Gamble

Financial assessment

SWOT: Procter & Gamble Co, The

Key strategic objectives and challenges

Competitive Positioning

Recalls and growing premium competition affect growth

Procter & Gamble falls to fourth place as Nestlé and Mars dominate

Global pet care sees creeping consolidation

Pet humanisation drives sales growth globally

Mars and Nestlé muscle in on premium territory

Market Assessment

Premium, dry pet food potential for Procter & Gamble

Premium prospects in Eastern Europe and North America

Volume-driven growth in emerging markets

Category and Geographic Opporunities

Declining US sales of key concern to Procter & Gamble

Reclaiming the US premium market

Japan a stepping stone into Asia Pacific

Russia is the focus for Eastern European expansion

Procter & Gamble must look to build in Italy

Procter & Gamble must reinforce its position in Latin America

Brand Strategy

Narrow brand portfolio fails to pay dividends

Iams: Innovation becomes mainstream

Iams supplements could regain credibility to leverage

Eukanuba : Product differentiation not enough in North America


Largely US-based operations for Procter & Gamble

Iams’s move out of specialist pet care suppliers


Maintain premium positioning while casting wide net


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