Company Profile

Procter & Gamble Co, The in Pet Care

| Pages: 34

Price: US$570

About this Report

2014 saw Procter & Gamble divest its pet care operations as part of a broader strategy to refine its focus on brands with significant potential for growth or profitability. This profile analyses the standing of the company’s pet care brands, and considers the opportunities available to their new owners, Mars and Spectrum Brands.

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Strong premium offer, but declining sales

Financial performance 2014

Health Care the strongest performer in Q1 2015

SWOT: Procter & Gamble Co, The

Strategic objectives and challenges

Competitive Positioning

Failing to build on premium strength

Significant changes in competitive landscape

Acquisitions driving consolidation

Market Assessment

Waning power in native region

Offer provides platform for growth

Premiumisation across categories

Geographic and Category Opportunities

US to see strongest growth

P&G brands pose a challenge for Mars

Eukanuba has potential to exploit Russian premium growth

Presence in key Latin American growth markets

Acquisition enhances Mars’s standing in Japanese growth category

Stronger loyalty to major brands in Western Europe

Spectrum needs to learn from brands’ US experiences

Brand Strategy

Brands out of synch with prevailing trends

Iams need to turn around performance in core market

Eukanuba benefits from Latin American growth


US-focused production infrastructure

Distribution strategy contributes to Iams’s woes


New brands need work


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