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Company Profile

Procter & Gamble Co, The in Tissue and Hygiene

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Leader in retail tissue and hygiene

Imbalanced growth in health for Procter & Gamble

Margins fall as consumers look to mid-priced products

SWOT: Procter & Gamble Co, The

Procter & Gamble: Focuses on core businesses

Competitive Positioning

Procter & Gamble leads globally

Procter & Gamble benefits from emerging market growth

Market Assessment

Growth outlook modest in P&G’s most important market

Procter & Gamble has diverse category presence

Category and Geographic O pportunities

Procter & Gamble looks to customer segmentation

Category and Geographic Opportunities

Chinese women trade up in sanitary protection

Clear brand differentiation for Procter & Gamble in Russia

Standard towels to lead growth in Brazil

China to drive growth in nappies/diapers/pants

Baby segmentation to fuel growth in China

Procter & Gamble will face pricing pressure in mature markets

Introduce economy brand in Latin America

Tap opportunities in Brazil and China in toilet paper

Procter & Gamble should expand in incontinence products

Brand Strategy

Pampers brand faces new competition

Always records strong growth in emerging markets

Operations

Procter & Gamble manufacturing sites in emerging markets

Procter & Gamble top 10 markets by value sales and performance

Procter & Gamble set to cost cut in face of lower expectations

Recommendations

Leaner, meaner Procter & Gamble

Samples

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