Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

Procter & Gamble continues to face a number of challenges in both developed and developing markets. The report reviews the company’s position globally, followed by regional and brand performance across the company’s key categories. The report ...

The world’s leading home care company, The Procter & Gamble Co, is in the process of significant strategic reform. This profile analyses the company’s strategic emphasis on innovation and the development of new product areas, considers opportunities ...

Despite its role as one of the world’s premier consumer packaged goods companies, Procter & Gamble has struggled to maintain a position of global relevance in the consumer health industry. Already trailing the industry leaders by billions in retail ...

The world’s leading personal care appliances manufacturer, Procter & Gamble is undergoing a significant strategic overhaul. This profile analyses Procter & Gamble’s efforts to develop its consumer appliances operations though technological innovation...

2014 saw Procter & Gamble divest its pet care operations as part of a broader strategy to refine its focus on brands with significant potential for growth or profitability. This profile analyses the standing of the company’s pet care brands, and ...