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Company Profile

Procter & Gamble in Tissue and Hygiene

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key facts

  • Strategic Evaluation

Sales decline but operating profit improves

  • Strategic Evaluation

SWOT: Procter & Gamble Co, The

  • Strategic Evaluation

Key objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Dry Max affects P&G’s retail tissue and hygiene growth

  • Competitive Positioning

Hygiene and emerging markets driving growth

  • Competitive Positioning

Geographic and Category Opportunities

Dry Max negative publicity affects P&G’s retail tissue and hygiene

  • Geographic and Category Opportunities

More growth opportunities in the emerging regions

  • Geographic and Category Opportunities

Opportunities in Key Categories

Procter & Gamble well positioned to drive future growth

  • Opportunities in Key Categories

Product innovation to drive growth in mature markets

  • Opportunities in Key Categories

Competition increases in global nappies/diapers/pants

  • Opportunities in Key Categories

Latin America drives sales growth for sanitary protection

  • Opportunities in Key Categories

Extend distribution coverage to drive growth in China

  • Opportunities in Key Categories

Drive value sales growth through premiumisation in NA and WE

  • Opportunities in Key Categories

Tap into growth potential in incontinence

  • Opportunities in Key Categories

Toilet paper not a prospective category except in the US

  • Opportunities in Key Categories

Procter & Gamble’s growth prospects in low-growth categories

  • Opportunities in Key Categories

Brand Strategy

Procter & Gamble heightens focus on core brands

  • Brand Strategy

Procter & Gamble drives sales through co-branding

  • Brand Strategy

Pampers: emerging markets help drive sales growth

  • Brand Strategy

Always: strong brand loyalty across markets drives sales growth

  • Brand Strategy

Operations

P&G operates global distribution and manufacturing

  • Operations

P&G: emerging markets manufacturing sites by country 2010

  • Operations

Recommendations

Leverage existing categories and markets to drive growth

  • Recommendations

Samples

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