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Global Briefing

Product and Packaging: Trends and Opportunities Shaping the Global Wine Industry

Apr 2011

Price: US$2,000

About this Report

About this Report

Simplification initiatives, new media campaigns, eco-credentials and polarisation will continue to reshape wine. From the introduction of PET bottles to iPhone apps and from organic offerings to specialist forums, the democratisation of wine will be key to retaining and expanding audiences. In this latest global briefing Euromonitor International looks at the state of the global wine and packaging market, its opportunities and the key trends impacting wine and packaging now and in the future.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Macro View

A fragile recovery is under way

Unemployment seen as third wave of crisis

How will the economy perform?

State of the Global Wine and Packaging Market

Global Wine Facts and Figures

After the slump

Beer takes share from wine and spirits

Portugal leads the per capita rankings

Still red wine dominates

Glass bottles dominate but other pack types more dynamic

Growth Opportunities for Wine

Asia Pacific will continue to drive wine sales

US is largest consumer now but China will be by 2015

China: Westernisation, premiumisation and health drive wine

Polish consumers gaining interest in grape wine

Favourable demographics aid wine sales in Brazil

Global Wine and Packaging Trends and Prospects

Key drivers and trends for wine

Key drivers and trends explained

On-trade suffers as cocooning accelerates

Quality bag-in-box wine suited to consumption at home

Value for money evident in off-trade

Wine: Premiumisation, polarisation and affordability

Non-traditional sizes more dynamic

Convenience product examples

Cans - the next big thing?

PET bottles - slow to catch on

Millennials are tech savvy and word of mouthers

Internet/technology examples

Summary

Conclusions

Report Definitions

Definitions

Samples

Pack Trends Shaping Global Wine Industry.jpg

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