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Company Profile

Puig SL in Beauty and Personal Care

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Puig SL delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Puig SL, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Puig SL This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Puig SL provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Puig SL

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Paco Rabanne drives revival

  • Competitive Positioning

Little movement at the top

  • Competitive Positioning

Leaders tighten grip on market

  • Competitive Positioning

Market Assessment

Persistent bias towards Western Europe

  • Market Assessment

Working to reduce reliance on domestic market

  • Market Assessment

Strong focus on fragrances

  • Market Assessment

Geographic and Category Opportunities

Well-placed in domestic mass segment

  • Geographic and Category Opportunities

Expanding offer in premium fragrances

  • Geographic and Category Opportunities

Premium men’s fragrances stands out in F rance

  • Geographic and Category Opportunities

Potential for expansion in Western Europe

  • Geographic and Category Opportunities

Significant potential in Brazil fragrances

  • Geographic and Category Opportunities

Luxury trends driving growth in emerging markets

  • Geographic and Category Opportunities

Falling skin care sales in Spain and Italy

  • Geographic and Category Opportunities

Skin care growth in Mexico

  • Geographic and Category Opportunities

Need to decide on role of wider beauty and personal care interests

  • Geographic and Category Opportunities

Brand Strategy

Diversifying the portfolio

  • Brand Strategy

Maintaining and extending brand images

  • Brand Strategy

Brazilian expansion drives Antonio Banderas’s growth

  • Brand Strategy

Operations

Strong emphasis on research and development and innovation

  • Operations

Recommendations

Focused diversification

  • Recommendations

Samples

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