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Company Profile

Puig SL in Beauty and Personal Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Puig SL delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Puig SL, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Puig SL This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Puig SL provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Puig SL

Strategic objectives and challenges

Competitive Positioning

Slow sales of non-core products drag down performance

Leading players in premium cosmetics

Market Assessment

Business concentrated on fragrances

Heavily biased towards Western Europe

Geographic and Category Opportunities

Leading fragrances in Spain

Expanding in premium fragrance a focus

France drives sales in premium fragrances

Further growth potential in Western Europe

Luxury trend drives growth in emerging markets

Mass orientated in Latin America

Skin care a supplementary business lacking attention

Skin care focused on mass segment in Mexico

Brand Strategy

Brand strategy assessment

Fashion-integrated fragrances brands

Antonio Banderas to benefit from Brazilian Market

Operations

Strong emphasis on research and development and innovation

Recommendations

Focused diversification

Samples

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