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Company Profile

PZ Cussons in Beauty and Personal Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on PZ Cussons Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Men's Grooming market and the global economy.

Company and market share data provide a detailed look at the financial position of PZ Cussons Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PZ Cussons Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PZ Cussons Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Men's Grooming research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: PZ Cussons Plc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

PZ Cussons putting up a good fight but UK bias weighs heavy

  • Competitive Positioning

Procter & Gamble battles headwinds to stay in top spot

  • Competitive Positioning

Avon and Beiersdorf make headway in the top 10

  • Competitive Positioning

Developed market downturn checks market consolidation

  • Competitive Positioning

Market Assessment

PZ Cussons’s global profile lacks balance

  • Market Assessment

Bath and shower platform not a solid foundation

  • Market Assessment

Category and/or Geographic Opportunity

Geographic weakness undermines PZ Cussons’s category profile

  • Category and/or Geographic Opportunity

PZ Cussons loses UK bath and shower crown

  • Category and/or Geographic Opportunity

PZ Cussons needs to redirect its emerging bath and shower growth

  • Category and/or Geographic Opportunity

Sun care and toiletries to drive baby care growth

  • Category and/or Geographic Opportunity

What will PZ Cussons make of its regional baby care bases?

  • Category and/or Geographic Opportunity

Emerging market potential for PZ Cussons in baby care

  • Category and/or Geographic Opportunity

Emerging market deodorants potential for PZ Cussons to target

  • Category and/or Geographic Opportunity

Men’s grooming offers PZ Cussons key growth opportunities

  • Category and/or Geographic Opportunity

Brand Strategy

PZ Cussons looks to diversify brand position

  • Brand Strategy

Imperial Leather does well for PZ Cussons

  • Brand Strategy

Carex consolidates its position in UK bath and shower

  • Brand Strategy

Operations

Production and operational strategies

  • Operations

PZ Cussons manufacturing sites by country 2010

  • Operations

Recommendations

PZ Cussons must dilute core market biases

  • Recommendations

Samples

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