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Company Profile

PZ Cussons in Home Care

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on PZ Cussons Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Surface Care market and the global economy.

Company and market share data provide a detailed look at the financial position of PZ Cussons Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PZ Cussons Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PZ Cussons Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Surface Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: PZ Cussons Plc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Decelerating PZ Cussons stays above sluggish home care market

  • Competitive Positioning

Procter & Gamble consolidates position atop of global home care

  • Competitive Positioning

Steady fragmentation of home care continues

  • Competitive Positioning

Market Assessment

Fragmented base weakens PZ Cussons’s global position

  • Market Assessment

Laundry care-centred home care profile for PZ Cussons

  • Market Assessment

Category and/or Geographic Opportunity

PZ Cussons must master difficult balancing act in laundry care

  • Category and/or Geographic Opportunity

Glass ceiling beckons for PZ Cussons in powder detergents

  • Category and/or Geographic Opportunity

Domestic and emerging growth potential in automatic detergents

  • Category and/or Geographic Opportunity

Hand and automatic liquid dishwashing potential for PZ Cussons

  • Category and/or Geographic Opportunity

PZ Cussons’s dishwashing tablet profile exclusively Australian

  • Category and/or Geographic Opportunity

PZ Cussons must look to new and old markets in dishwashing

  • Category and/or Geographic Opportunity

Brand Strategy

PZ Cussons strongly focused on local brands in home care

  • Brand Strategy

Morning Fresh shines in Australia for PZ Cussons

  • Brand Strategy

E’s sparkle fading as major multinationals flex their muscles

  • Brand Strategy

Operations

Production and operational strategies

  • Operations

PZ Cussons: manufacturing sites by country 2010

  • Operations

Recommendations

PZ Cussons has to target a more secure home care base

  • Recommendations

Samples

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