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Company Profile

PZ Cussons Plc in Beauty and Personal Care

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on PZ Cussons Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of PZ Cussons Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PZ Cussons Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PZ Cussons Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

PZ Cussons grows through organic and acquisition-led means

Profit hit in 2011 but Beauty division growth continues

SWOT: PZ Cussons Plc

PZ Cussons shifts to premium-led strategy

Competitive Positioning

Procter & Gamble retains its number one position

Emerging markets boost PZ Cussons

Market Assessment

Far-flung markets present challenges for PZ Cussons

Bath and shower dominates PZ Cussons’ sales

The UK: Largest market by value sales for the company in 2011

Category and Geographic O pportunities

Emerging markets lead in bath and shower

Category and Geographic Opportunities

PZ Cussons holds its own against Unilever in UK for now

UK growth possible where PZ Cussons focuses on adding value

Offer affordable luxury in development markets

PZ Cussons focuses on handful of markets for baby care

Johnson & Johnson in hot pursuit of PZ Cussons in Indonesia

Sun care prospects better in the US than in the UK

Differentiate St Tropez to compete with larger players

PZ Cussons’ prospects and opportunities in hair care

Develop premium hair care presence

Brand Strategy

PZ Cussons maintains local brand strategy

Imperial Leather continues to grow despite headwinds

Radox may begin to pose greater challenge to Carex

Operations

PZ Cussons looks to manage its supply chain

PZ Cussons’ manufacturing footprint

Recommendations

PZ Cussons should look to new markets

Samples

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