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Company Profile

PZ Cussons PLC in Home Care

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on PZ Cussons Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of PZ Cussons Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PZ Cussons Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PZ Cussons Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

PZ Cussons: home care a secondary focus

PZ Cussons undermined by Australia and Nigeria in 2012

Move to private label in Australia impacts PZ Cussons

SWOT: PZ Cussons Plc

PZ Cussons seeks to address private label and cost threats

Competitive Positioning

PZ Cussons holds ranking in 2012

PZ Cussons falls below global growth trend in 2012

Market Assessment

PZ Cussons: strength in growing markets

PZ Cussons relies on dishwashing and laundry care

Category and Geographic Opportunities

Disparate market strength

Emerging markets to lead in laundry care

Catering to diverse markets

Growth opportunities in laundry care segments

Becoming a regional power

Clear brand differentiation for Procter & Gamble in Russia

Consider expansion into Eastern European automatic dishwashing

Rebalancing needed in hand dishwashing

Brand Strategy

Pursuing a local brand strategy

Morning Fresh struggles to compete with larger players

E brand: PZ Cussons’ cornerstone in Eastern Europe

Operations

PZ Cussons responds to fall in profitability

PZ Cussons’ manufacturing footprint

Recommendations

PZ Cussons: review global growth strategy

Samples

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