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Company Profile

Qantas Airways Ltd in Travel and Tourism

Jan 2009

Price: $525

About this Report

About this Report

Euromonitor International's report on Qantas Airways Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Qantas Airways Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Qantas Airways Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Qantas Airways Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

STRATEGIC EVALUATION

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS

Core Businesses

Air passenger transportation

Marketing appeal

Growth Opportunities

Emerging markets

Frequent Flyer programme

Limited Potential

  • Table 1 Qantas Airways Ltd: World Sector Sales Performance 2007
  • Table 2 Qantas Airways Ltd: Air Regional Sales Performance 2007

COMPANY STRATEGY

Strategic Objectives and Challenges

Competition and higher costs

Ownership Events

Oneworld alliance

Code share agreements

  • Table 3 Qantas Airways Ltd: World Shares & Rankings in Travel & Tourism by Sector 2006-2007
  • Table 4 Qantas Airways Ltd: World & Regional Shares in Travel & Tourism by Sector 2007

COMPANY STRUCTURE

Qantas Airways Ltd

  • Summary 1 Qantas Airways Ltd: Travel & Tourism Key Facts

Production and Distribution

BRAND ASSESSMENT

Brand Strategy

Qantas

QantasLink

Jetstar

APPENDICES

Financial Summary

  • Table 5 Qantas Airways Ltd: Financial Summary 2003-2007

Company Background

  • Summary 2 Qantas Airways Ltd: Historical Development
  • Summary 3 Qantas Airways Ltd: Subsidiaries 2007
  • Summary 4 Qantas Airways Ltd: Travel & Tourism Brands 2007
  • Summary 5 Qantas Airways Ltd: Company Locations
  • Summary 6 Qantas Airways Ltd: Websites

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