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Company Profile

Qantas Airways Ltd in Travel and Tourism

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Qantas Airways Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Qantas Airways Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Qantas Airways Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Qantas Airways Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Qantas fleet at a glance

Financial assessment

Qantas grounded

SWOT: Qantas Airways Ltd

Key strategic objectives and challenges

Competitive Positioning

Qantas outperforms the global air industry

Global ranking

Regional performance

Category and Geographic Opportunities

Turning Qantas International around

Jetstar aims for pan-Asian dominance

New category focus

Brand Strategy

Brand strategy at a glance

Revamp of Qantas’ domestic fares…

…along with Jetstar’s fares

Many enhancements to Qantas Frequent Flyer programme

Web strategy

Operations

QFuture by Qantas

Recommendations

Some turbulence expected for Qantas

Samples

Please update/install flash.

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