Ready meals market research

Euromonitor has the world’s most comprehensive research on the ready meals category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the ready meals market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our ready meals market research answer questions such as:

What is the market size of ready meals?
What are the major brands in ready meals?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
How much are consumers willing to pay for convenience?

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Total: (97)

Country Report

Ready Meals in Serbia

Ready meals declined in 2009 and 2010 due to the economic crisis, but in 2011 it posted modest growth. When the economic crisis arrived in Serbia, most consumers started to cut back on expenses they considered unnecessary. It was an easy choice to ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Ready Meals in Kenya

Ready meals has benefited highly from the growing base and increasingly hectic lifestyles of middle-income consumers in Kenya, with an increasing number of these consumers opting for products in ready meals in order to avoid the inconvenience of home...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Ready Meals in Switzerland

Swiss consumers became increasingly health-conscious over the review period, a trend which continued in 2011. The image problem from which ready meals suffer is due to the correlation between fat and obesity as well as high salt content, which has ...

Jan 2012 | $900| Add to cart | View details ›

Company Profile

Danone, Groupe in Packaged Food

Danone has been consolidating its market positions of its streamlined operations and has been focusing on geographic and category expansion via a number of joint venture agreements, acquisition and the merger of its regional fresh dairy operations ...

Jan 2012 | $525| Add to cart | View details ›

Country Report

Ready Meals in Kazakhstan

In 2011, ready meals are expected to see positive retail volume and value sales growth, driven by the long-term trend of urbanisation in Kazakhstan’s larger cities. Urban consumers continued to show a preference for easily prepared and convenient ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Ready Meals in Sweden

Both volume and value sales of ready meals are expected to decrease in 2011. The main reason is the positive development in the Swedish economy and its effects on household economy: disposable income increase, unemployment decrease and greater ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Ready Meals in Hungary

While canned/preserved ready meals decline in terms of volume sales as this category is quite old-fashioned, the second biggest category, frozen pizza, will see positive volume and value sales growth in 2011. In general, the economic crisis and weak ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Ready Meals in Poland

Canned/ preserved ready meals has grown dynamically for many years. However, at the end of the review period a slowdown was observed. This was due to the downturn in the global economy as well as the rising prices of meat, with meat comprising the ...

Dec 2011 | $900| Add to cart | View details ›

Company Profile

Heinz Co in Packaged Food

Heinz has shifted its focus to the emerging markets, culling its manufacturing network in the mature markets and investing in emerging market players, Foodstar in China, and acquiring the Quero brand in Brazil. In the mature markets, it is focused on...

Dec 2011 | $525| Add to cart | View details ›

Company Profile

Campbell Soup Co in Packaged Food

The world’s largest soup manufacturer, Campbell Soup Co, is facing up to a year of transition, as it looks to meet significant challenges in core geographic markets and product categories. The profile analyses the company’s shift of strategic ...

Dec 2011 | $525| Add to cart | View details ›