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Country Report

Austria Flag Ready Meals in Austria

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals was influenced by two distinctive factors in 2014. Firstly, the increasingly hectic lifestyles and a growing number of busy working people faced with a lack of spare time fuelled demand for convenient products. Consumers thus increasingly opted for ready meals that they could quickly prepare and consume at home. At the same time, an increasing number of consumers looked for healthier nutrition and healthier lifestyles. While these consumers were not necessarily looking to exclude ready meals as an option altogether, they increasingly chose convenient ready meals with added health benefits. They also looked for brands and producers that used strict controls in the process of production and that conducted their business in a sustainable manner.

COMPETITIVE LANDSCAPE

  • Rewe, one of the leading private label producers and a supermarket/hypermarket chain in Austria, led sales of ready meals in 2014, accounting for a 16% value share and thus staying slightly ahead of the leading branded manufacturer, Dr Oetker, also with a 16% value share in 2014. In addition to profiting from its well-established network of supermarkets and hypermarkets covering even the remotest parts of the country, Rewe also benefited from offering a wide range of ready meals under its private label ranges. The company markets Chef Menü (chilled ready meals), Clever (chilled and frozen processed food, ready meals, canned/preserved and dried ready meals), Billa (premium range of ready meals) and Ja! Natürlich (organic products). Consequently, Rewe recorded the largest increase in value shares in 2014.

PROSPECTS

  • Over the forecast period, ready meals is anticipated to continue to benefit from demand for convenient products that can be prepared and consumed within minutes. With modern lifestyles expected to become even more hectic in the future, busy working consumers are set to opt for tasty meals that can easily be prepared at home. Even so, the growing influence of the health and wellness trend is anticipated to contribute to a growing number of increasingly health-conscious consumers in the future. In order to meet the demands of both consumer groups, manufacturers of ready meals are expected to continue investing in research and development of new products over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Austria?
  • What are the major brands in Austria?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 9 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Austria - Company Profiles

Felix Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Felix Austria GmbH: Key Facts
  • Summary 2 Felix Austria GmbH : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Felix Austria GmbH: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Felix Austria GmbH: Competitive Position 2014

Iglo Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Iglo Austria GmbH: Key Facts
  • Summary 6 Iglo Austria GmbH: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 7 Iglo Austria GmbH: Competitive Position 2014

Spar Österreichische Warenhandels AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Spar Österreichische Warenhandels AG: Key Facts
  • Summary 9 Spar Österreichische Warenhandels AG: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 10 Spar Österreichische Warenhandels AG: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 11 Spar Österreichische Warenhandels AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Spar Österreichische Warenhandels AG: Competitive Position 2013

Packaged Food in Austria - Industry Context

EXECUTIVE SUMMARY

Packaged food market stable during 2014

Convenient and healthy packaged food products drive sales

Domestic producers continue to lead overall packaged food sales

Supermarkets remains the leading channel of distribution

Sales of packaged food are expected to slow-down during the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic stability leads to moderately positive packaged food sales

Health and wellness is the most enduring trend in packaged food

Snacking and on-the-go consumption results in new packaging formats

Private label poses a threat to branded products

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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