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Country Report

Austria Flag Ready Meals in Austria

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • While the influence of the general health and wellness trend was felt in ready meals in Austria, the trend towards convenience drove this category in 2015. Being constantly faced with a lack of spare time, many Austrians struggled to balance their private and professional lives. With such hectic daily routines, demand for convenient food which can be prepared and consumed within minutes often overpowered the desire for 100% healthy nutrition. In addition, ready meals was also strongly influenced by a multitude of new product launches in 2014/2015.

COMPETITIVE LANDSCAPE

  • Ready meals was influenced by rather strong competition between private label and branded producers in 2015, as well as between branded producers themselves, whether domestic or international. While private label producers opted to establish themselves in categories where branded producers, especially international ones, were weak, such as chilled pizza, chilled ready meals and prepared salads, branded producers mainly focused on innovation and new product launches in order to maintain their loyal consumer base.

PROSPECTS

  • Over the forecast period, ready meals is expected to continue to benefit from the convenience it offers. With the increasingly busy lifestyles of Austrians over the forecast period, consumers are expected to opt for convenient and, where possible, healthy ready meals which can be prepared and served within minutes. In addition, ready meals is also anticipated to be influenced by the many new launches expected during the forecast period. In order to provide more dynamics in the category and to maintain consumer interest, leading manufacturers are expected to continue to invest in innovation in ready meals over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Austria?
  • What are the major brands in Austria?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Austria - Company Profiles

Felix Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Felix Austria GmbH: Key Facts
  • Summary 2 Felix Austria GmbH: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Felix Austria GmbH: Competitive Position 2015

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Rewe International AG: Key Facts
  • Summary 5 Rewe International AG: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Rewe International AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Rewe International AG: Competitive Position 2014

Unilever Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Unilever Austria GmbH: Key Facts
  • Summary 9 Unilever Austria GmbH: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Unilever Austria GmbH: Competitive Position 2015

Packaged Food in Austria - Industry Context

EXECUTIVE SUMMARY

Slower growth compared to the review period

Key trends in 2015 include grilling, snacking, vegetarian food and innovation

Private label maintains its lead in packaged food

The grocery retailers channel maintains its strong position

Positive performance for packaged food expected in the future

KEY TRENDS AND DEVELOPMENTS

Vegetarianism is the new organic

Evolution of barbequing: From favourite pastime to major trend

Unstoppable refinement of private label

The snacking trend continues to thrive

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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