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Country Report

Belarus Flag Ready Meals in Belarus

| Pages: 62

Price: US$900

About this Report

Executive Summary

TRENDS

  • The trend for convenience is driving the ready meals category’s development. The convenience trend is supported by ongoing urbanisation in Belarus and the increasingly busy lifestyles of the urban population. Consumers in Belarus, particularly in urban areas, are seeking convenient meal solutions as lifestyles are becoming busier, a situation that leaves less time to spend on cooking. The vast majority of sales come from frozen ready meals, chilled ready meals and dried ready meals, while canned/preserved ready meals and frozen pizza categories have much lower sales. In the biggest category in volume and value terms, frozen ready meals, the majority of products are pelmeni, traditional Russian cuisine in the form of dumplings filled with meat, or blinchiki, which are pancakes with different fillings, including vegetarian versions.

COMPETITIVE LANDSCAPE

  • Domestic manufacturers that are strong in the biggest category of frozen ready meals dominate sales of ready meals overall. Domestic manufacturers have always produced large amounts of unprocessed meat, but, during the review period, many of them recognised the strong growth potential and opportunity to boost margins, thus moved into producing frozen processed food in general, and frozen ready meals in particular.

PROSPECTS

  • The ready meals category is expected to see stable growth in the forecast period. Volume sales growth by a 3% CAGR is expected as a result of the convenience trend, with consumers having busier lifestyles and less time to cook. Value growth by a CAGR of 5% will be attributed to increasing consumption of value-added products, such as those offering better health benefits. Category growth will mainly come from urban areas, where people have higher disposable incomes, but less time. Consumers in Belarus are forecast to become more demanding in terms of the standards and quality of ready meals. They will pay more attention to the nature of the products, namely ingredients, packaging and the reputation of the manufacturer, among others; however, the leading criteria will remain affordability.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Belarus?
  • What are the major brands in Belarus?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Belarus - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 8 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Belarus - Company Profiles

Minski Myasokombinat UP in Packaged Food (Belarus)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Minski Myasokombinat UP: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Minski Myasokombinat UP: Competitive Position 2013

Packaged Food in Belarus - Industry Context

EXECUTIVE SUMMARY

Prolonged recession limits demand for packaged food in Belarus

Economical consumption remains the main market trend

Domestic manufacturers are getting stronger

Consumers opt for modern retail formats

Positive volume and value growth expected

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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